rawing on his 40-plus years of experience in developing, manufacturing, and marketing wood products, Ed Williston demonstrates how to uncover opportunities for increased return in every phase of the business. Value-added manufacturing requires a shift away from standardized, high-volume commodity products such as framing lumber and sheathing plywood toward the development of new products tailored to the needs of specific market segments. This book shows you how to boost product value to appeal directly to those niche markets – where there’s less competition and more profit opportunity. In addition, the book demonstrates how to remain profitable in the face of rising threats from foreign and domestic competitors by adding direct value to the product line. Topics include:
This book explains how to enhance the value of your product line and remain profitable.
Copyright 1991, 6 by 9 hardcover, 216 pages, MF-4760
