This Webinar is Part 3 of a 3-Part Series and will be held on
Thursday, July 21, 2016, 1:00 PM - 2:00 PM
COURSE TITLE: Introduction to Library Value, Part 3: Communicating Impact
COURSE DESCRIPTION: This interactive presentation, the third in a series, will help librarians articulate and communicate library value and impact to institutional units or stakeholder groups. Using the impact map created during Part 1 and the inquiry plan formulated in Part 2, librarians will analyze targeted audiences, compose positioning statements, devise key messages, and consider communication media and venues that are most effective in conveying library contributions to the missions, purposes, goals, and/or needs of identified institutional units or stakeholder groups.
Based on this process, librarians will analyze their existing library value communications to identify first steps in improving how they communicate the contributions of library services, areas of expertise, and resources to the intended outcomes of identified groups. Finally, librarians will craft short “elevator speeches” to practice communicating library value to stakeholders in informal settings. Questions and discussion will be encouraged throughout the presentation.
LEARNING OUTCOMES: Participants will envision communication methods and media to convey library impact to their institutions and stakeholders.
TARGET AUDIENCE: This series is intended for academic librarians, but may be helpful for public librarians as well.
PRESENTER: Megan Oakleaf
Megan Oakleaf is an Associate Professor of Library and Information Science in the iSchool at Syracuse University. She is the author of the Value of Academic Libraries Comprehensive Review and Report and Academic Library Value: The Impact Starter Kit and has earned recognition and awards for articles published in top library and information science journals including College and Research Libraries, Portal,Reference and User Services Quarterly, and Journal of Documentation.
Megan has presented at numerous conferences, including the American Library Association (ALA), Association of College and Research Libraries (ACRL), Association of American Colleges and Universities (AAC&U), and Association for the Assessment of Learning in Higher Education (AALHE) national conferences, the Association of Research Libraries (ARL) Library Assessment Conferences, the IUPUI Assessment Institute, the Texas A&M Assessment Conference, and EDUCAUSE. Her research areas include outcomes assessment, evidence-based decision making, information literacy instruction, and academic library impact and value.