Members Only Study Group: Marketing an Elder Law Practice

Jan 31, 2012 3:00pm -
Jan 31, 2012 4:00pm

Event Description

Marketing an Elder Law Practice--the Demographics

Presenter: Anne McSweeney, LMSW, Managing Partner, The Elder Law Key and

Moderator: Thomas W. McCulloch, Esq., CPA


This study group will provide attendees with the Top Ten Tips for Marketing an Elder Law Practice.

Anne McSweeney, LMSW, Managing Partner, The Elder Law Key

Anne McSweeney, LMSW and Managing Partner of The Elder Law Key, has a diverse background in community relations and medical social work. The combination of these different backgrounds provides Anne with an innovative perspective for marketing and community relations. Prior to co-founding The Elder Law Key, Anne has worked with Elder Law attorneys on both a national and local level for over eight years. Using her proven marketing strategies, she coaches attorneys and their marketers to build and maintain strong referral relationships which result in referral and revenue increases. Using targeted marketing initiatives, she has been able to help her client’s firms achieve increases of call volumes by as much as 200%. To cite one example, by using her innovative marketing techniques, another firm she worked with increased business by 60% in one year, enabling them to achieve $1 million in revenue for the first time. Anne also coordinates quality and innovative Continuing Education Units (CEUs) for social workers, case managers and discharge planners. She has very strong relationships among her peers and other medical social workers and has found a niche in providing educational events for them. Anne’s experience in social work spans more than 15 years and includes experience in hospice, home health, dialysis, long-range planning for geriatric clients, and general patient counseling. Anne worked as a licensed medical social worker, where her day-to-day responsibilities included: home visits, psychosocial assessments, and patient advocacy. Managing a case load of as many as 125 patients, Anne worked in conjunction with other social service agencies and provided ongoing support and counseling. With both organizations, she served as an active member of the interdisciplinary team which consisted of physicians, nurses, therapists, and other social workers. Her vast social work experience provides her with a unique, “insiders” perspective to marketing to healthcare professionals. Anne received a Master’s degree in Social Work from the University of Alabama and a Bachelor’s degree in Psychology from Auburn University

Miles Hurley, Hurley Elder Care Law

Miles Hurley has been in the legal field for over 18 years and is the founding partner of Hurley Elder Care Law, which was created to provide comprehensive legal solutions for families with age-related events. Miles is a native of Knoxville, Tennessee. He received his Juris Doctorate from Georgia State University College of Law and did his undergraduate work at Emory University and the University of Tennessee. In addition, Miles received the Elder Law Attorney Certification from the National Elder Law Foundation (NELF), making him one of only seven certified elder law attorneys in Georgia - and one of less than 400 hundred nationwide. He is a founding member, a board member and a current vice-president of the Life Care Planning Law Firms Association. Mr. Hurley serves on the board of directors for the Lewy Body Dementia Association. In addition, Miles has developed and maintained extremely efficient and effective practice methods and skills which resulted in firm growth of over 60% in a one year period. He created intra-office processes and streamlined effective techniques which he desires to share with other elder law attorneys to help them develop their practices. His firm is known as the dominant firm in the Atlanta area and has a very positive reputation among senior professionals. He is highly respected by his peers and has served as past president of the GA Chapter of the National Academy of Elder Law Attorneys. He lives in Atlanta, with his wife and three sons.

Thomas W. McCulloch is Past President and Current Director of the AAA-CPA. He serves as Chair of the Elder Law and Dual Rights Committee. He is a Regent of the College of the American Association of Attorney-CPAs and currently practices elder law, estate planning and probate law in House with the firm of Weiner & McCulloch, PLLC.


Event Type:Study Group
Category:Study Group
Early registration ends on Sep 28, 2011.
Regular registration starts on Sep 29, 2011 and ends on Jan 30, 2012.
Late registration starts on Jan 31, 2012.
(GMT-05:00) Eastern Time (US & Canada)