Winning Through Collaboration
Presenter: Jennifer Campbell-Goddard, CEO, Integrity Marketing Solutions*
Referral-based marketing is an integral aspect of your practice development. The proper approach helps you build professional alliances with a foundation of rapport, trust, and confidence. This approach generates better leads, and results in better clients — clients who are more loyal and less price-sensitive. When referral-based marketing is part of your integrated marketing program, you can increase profits while reducing costs. You do not have to be a born rainmaker. During this compelling program, you will learn the skills and strategies to become a successful rainmaker, more effective at attracting new business.
Jennifer has more than 20 years of experience in professional services marketing. She earned her bachelor's degree in Journalism from the University of Missouri-Columbia, with a focus on newspaper publishing. She worked for nearly a decade as a newspaper reporter, editor and managing editor for a syndicate of newspapers in central Missouri. She has earned several Missouri Press Association awards for her writing and reporting, and was recognized for Excellence in Journalism by the University of Missouri. She joined the marketing industry in 1988 as a marketing director for the midwest's largest health care delivery system, then known as Health Midwest. She later worked as a trust marketing officer for a bank holding company, and then as practice manager for the Law Offices of Kyle E. Krull, P.A.. She has been at the helm of Integrity Marketing since 1995, building one of the nation's premiere legal marketing firms.
*Integrity Marketing Solutions was the Sponsor of the AAA-CPA Heckerling Institute Breakfast.