AAM PORTAL

AAM High August 16, 2016: Driving New Business: Top Tips from AAM's 2016 Marketer of the Year

Aug 16, 2016 01:00pm -
Aug 16, 2016 02:15pm
(GMT-5)

Event Description

Princeton, N.J.-based WithumSmith+Brown is ranked No. 28 on the 2015 IPA 100 list and Chief Marketing Officer Rhonda Maraziti and her team of marketing professionals have a lot to do with getting it there. A member of the Withum team for 10 years, her contribution to growing the firm led Maraziti to earn AAM’s prestigious 2016 Marketer of the Year award.

Her presentation will include a brief overview of her career and a discussion about her marketing and business development efforts at Withum, which now has 14 offices up and down the East Coast, from Boston to Orlando, Fla., new practice areas and an expanded management consulting practice.

Rhonda launched the firm’s niche marketing strategy, heads up growth for 12 industry niches and eight practice lines and has been credited with being “instrumental” in the firm’s 9% growth rate. She will share specifics of particularly successful campaigns, including clips of Withum’s 2012 “Party Rock” flash mob video that’s been viewed more than 70,000 times!

INSIDE Public Accounting editor Christina Camara will interview Maraziti in this webinar to find out how she:

  • Increased brand awareness of Withum in a crowded marketplace
  • Made thought leaders out of partners who head various practices
  • Strategically marketed niches to generate new business for the firm

Rhonda will answer questions throughout the session so participants can gain a greater understanding of her approach to marketing and business development. This session should benefit both entry-level marketers and experienced professionals alike.


Event Type:Webinar
Category:Educational Seminar
Early registration ends on Jul 28, 2016.
Regular registration starts on Jul 29, 2016 and ends on Aug 15, 2016.
Late registration starts on Aug 16, 2016.
(GMT-05:00) Eastern Time (US & Canada)

 

Registration Fees
Fee TypeEarlyRegularLate
 AAM High! Member
Member Fee: $0.00$0.00$0.00
Non-Member Fee: $79.00$79.00$79.00
 AAM High! Non Member
Member Fee: $0.00$0.00$0.00
Non-Member Fee: $79.00$79.00$79.00