Advanced Social Media Marketing

Aug 22, 2014 07:45am -
Aug 22, 2014 03:45pm
(GMT-6)

Event Description

Advanced Social Media Marketing Seminar

Addressing real business issues and responding to client inquiries for assistance is a huge part of the Brock School of Business’s mission of lifelong learning. The Advanced Social Media Marketing Seminar, a one day seminar/workshop, is a must for business leaders; especially marketing leaders.

Developing a social media presence is an art form and once you’ve mastered that first step, few road maps exist for what comes next. You’ve built the pages, posted the content and attracted a following. Now what? Eric Ries, of the Harvard University Business School coined the term “quick pivot” which he describes as a “change in strategy without a change in vision”. Is your company ready to make a quick pivot into advanced social media?

Learn advanced strategies and tactics for reaching influencers and building a long-lasting online community using the best practices in social media. Learn how to take social media beyond marketing and acquire the tools you need to develop your employees for organization-wide social media engagement. Finally, learn how to build a multichannel social media campaign and social media metrics dashboard, and engage in case-based problem solving with a group of marketing peers who also are keen to take their social media programs to a new level.

       Map out your influencers: Who can help boost your brand online? Then determine how to tap into that powerful marketing engine.

       Learn how to calculate your social media ROI and build an engagement dashboard.

       Learn how to take your social media marketing to the next level, with advanced blogging and multimedia techniques, and learn tips and tricks to empower your human assets to help you achieve your social media mission.

       Develop a social media benchmark for your organization. Determine what’s working and what’s not working.

       Learn to build a complete multichannel social media marketing strategy.

       Learn to grow your list of followers.

       Learn how to take your social media marketing to the next level.

 


Event Type:Workshop
Category:Education
Early registration ends on Apr 07, 2014.
Regular registration starts on Apr 08, 2014 and ends on Aug 17, 2014.
Late registration starts on Aug 18, 2014.
(GMT-06:00) Central Time (US & Canada)

 

Registration Fees
Fee TypeEarlyRegularLate
 Registration Fee
Member Fee: $275.00$275.00$275.00
Non-Member Fee: $325.00$325.00$325.00