Aug 20, 2017 06:00pm -
Aug 22, 2017 04:30pm

Event Description

Shaping the Future of Your Dealership

AED's Leadership Conference is designed specifically for attendees to get ahead in their career and to accelerate their future within the dealership. No other event will give you more focused expertise on building and optimizing emerging leaders within the construction equipment distribution industry.

"This is well worth the time, travel, and expense involved to send a young leader to in your company.  both for the educational content as well as the social aspect of getting to meet other industry peers and converse with them on their pains in the market today as well as successes. "
- Jon Shilling, General Equipment & Supplies

Attendees will be able to walk away with ideas to implement within their own areas of responsibility and a gain greater sense to becoming a more effective leader.

"I would recommend this event to "high potential candidates" or emerging leaders within an organization.  It was a great, concentrated event with valuable information for managers and leaders."
- Mike Leppo, Leppo Rents/Bobcat of Akron

Why Attend AED's Leadership Conference

"The leadership conference is the best way to connect with peers across the country representing a wider variety of equipment manufacturers. I really value the opportunity to connect and share ideas."
- Bill Price, West Side Tractor

Transforming Tomorrow's Leadership
AED's Leadership Conference allows attendees to expand their horizons and explore the future of your business on a whole new level. Set your dealership apart from the competition in today's competitive construction equipment industry and register today.

Who Should Attend?
Attendees may be the designated successor or they could be a candidate for a key position in your succession plan. Is your job title listed below? If yes, register today!

• Sales Manager
• Marketing Manager
• Regional Manager
• Branch Manager
• Parts Manager
• Service Manager
• Finance Manager
• Dealer Succession Planning Manager
• Director of Sales


• Rental Manager
• Rental Coordinator
• Sales Coordinator
• Marketing Coordinator
• HR Manager
• Training Manager
• HR Specialist
• Relationship Manager
• Operations Manager
• Merchandise Manager


•  Principal
• Assistant Corporate Sales Manager
• Product Support Admin
• President
• District Manager
• Executive Vice President
• Area Manager
• Business Development Manager
• More!


Schedule (as of 5/11/17)

Sunday, August 20  
Time Session Title
6:00 pm - 7:30 pm Evening Reception
Monday, August 21  
Time Session Title
8:00 am - 9:00 am Breakfast
9:00 am - 9:15 am Welcome & Announcements
9:15 am - 10:45 am

The Relationship Engine: Connecting with the People Who Power Your Business
Ed Wallace

10:45 am - 11:00 am Break
11:00 am - 12:00 pm

Legislative Update
Daniel Fisher

12:00 pm - 1:00 pm Lunch
1:00 pm - 2:00 pm

Do You Know What Your Customers Want?
Customer Panel

2:00 pm - 3:00 pm

Leadership Lessons From the Streets
Eric Shipman

3:00 pm - 3:15 pm Break
3:15 pm - 4:30 pm

Wine 101: Know What to Pour for Your Boss or Client

6:00 PM Evening Reception
Tuesday, August 22  
Time Session Title
7:30 am - 8:15 am Breakfast
8:15 am - 9:15 am

Collaboration Room

9:15 am - 10:30 am


10:15 am - 10:30 am Break
10:45 am - 12:00 pm


12:00 pm - 1:15 pm Lunch
1:15 pm - 2:15 pm

Dealership of the Future
Daniel Enekes

2:15 pm - 3:15 pm

Legal Literacy: Protecting Your Dealership from Litigation
Michael Airdo

3:15 pm - 3:30 pm Break
3:15 pm - 4:15 pm You're in Charge--Now What?
Lessons in Leadership Panel


Attendees (as of 5/16/17)

First Name Last Name Organization City State
Brad Reid 4 Rivers Equipment Greeley CO
James Garn 4 Rivers Equipment, LLC Greeley CO
Kevin Barlet Bejac Corporation Sacramento CA
Bryan Heinrichs Burris Equipment Company Inc. Waukegan IL
Matt Cooper Cooper Equipment Company San Antonio TX
Julianne Garton Garton Tractor Turlock CA
Benjamin Garton Garton Tractor Inc. Turlock CA
Sara Frith General Equipment & Supplies Fargo ND
Jon Shilling General Equipment & Supplies, Inc. Fargo ND
Amanda McKinnon General Equipment & Supplies, Inc. Fargo ND
Gus Wilson Heavy Machines, Inc. Memphis TN
Alex Olsen Mega Machinery Lakeside CA
James Nixon Nixon-Egli Equipment Co. Ontario CA
Jamie Carson Road Machinery LLC Phoenix AZ
Alex Rueter Rueter's Elkhart Elkhart IA
Molly Swanston Swanston Equipment Co. Fargo ND
Brian Holder Tractor & Equipment Co. Forest Park GA
Michael Schmidt Vermeer Corporation Pella IA
Scott Ryals Vermeer Great Plains, Inc. Olathe KS
Ryan Vande Kamp Vermeer Heartland, Inc. Murfreesboro TN
Joe Klein Vermeer High Plains Lincoln NE
Jeff Jones Vermeer Mid Atlantic, Inc. Annapolis Junction MD
Corey Vander Molen Vermeer MidSouth, Inc. Jackson MS
Elise Cain Vermeer Rocky Mountain, Inc. Billings MT
Darin Martin Vermeer Sales & Service of Central Illinois, Inc. Goodfield IL
Joe Buchtinec Vermeer Sales & Service, Inc. Medina OH
Scott Coley Vermeer Southeast Sales & Service Inc. Orlando FL
Jason Rush Vermeer Texas-Louisiana Irving TX
Julie Tomlin Vermeer-Wisconsin, Inc. Butler WI


Reserve your spot today and receive $100 off your registration fee. If you have any questions, please contact your regional manager:

Phil Riggs
Western Regional Manager
Phone: 630-468-5128


Mike Dexter
Senior Director
Canadian Engagement
and Midwest Regional Manager
Phone: 630-468-5124

Ben Yates
Eastern Regional Manager
and Manager of Membership Services
Phone: 630-468-5130

Thomas Lunney
South Central Regional Manager
Phone: 630-468-5125



Tax Deductible Education Expense – Under certain circumstances, the Internal Revenue Service allows an income tax deduction for education expenses undertaken to maintain or improve professional skills, including event registration fees. Please consult your tax professional before taking any deduction.


Event Type:Annual Conference
Early registration ends on Jul 06, 2017.
Regular registration starts on Jul 07, 2017 and ends on Aug 17, 2017.
Late registration starts on Aug 18, 2017.
(GMT-06:00) Central Time (US & Canada)

Register for this event  

Registration Fees
Fee TypeEarlyRegularLate
 Attendee fee
Member Fee: $795.00$895.00$995.00
Non-Member Fee: $1595.00$1795.00$1990.00
 Spouse / Family Member / Guest
Member Fee: $350.00$350.00$350.00
Non-Member Fee: $700.00$700.00$700.00