Members: Complimentary, Non-Members: $50 (Join today!)
This educational opportunity is worth 2 CAE credit hours.
Lunch and refreshments will be served. If you would like to request a special lunch (vegetarian, vegan, gluten-free), please note that when registering.
You need the
right tools to do any job right. And when it comes to your content marketing
there are a lot of tools out there and – can I get a woo hoo – many are free.
But free doesn’t mean throw away, or not critical to getting results. Its time
to channel your inner journalist and marketer and bolster your strategy, but,
more importantly, your results.
There’s a motherlode of curation, keyword, seo, content marketing management
and amplification tools, and a lot more out there. Are you taking advantage of
these resources? With the competition for your audiences coming from all
directions now, no one has the luxury to keep doing what they have been doing
in the same way. Everyone needs to kick-it-up.
Knowing about these tools is like having a secret weapon, except that they are
no secret to top-performing marketers. Join us as we share an epic list of
must-use content marketing tools.
About our presenter:
director, content strategy, Bussolati
Bussolati is the association marketing firm that gets your content to perform
better. Measurably better. Getting WOW-results kind of better. Getting the
corner office attention kind of results! Bussolati improves the performance of
content teams which deepens in-house intellectual capital and drives
innovation. And a content team that can deliver those kind of results is
comprised of professionals with relevant, contemporary skill sets: good for the
individual, good for the organization.Location:
1 Massachusetts Ave.
Cancellation Policy: Cancellations will be accepted until 5 p.m., Monday, November 4. All cancellations must be received in writing. After the cancellation deadline, no fees will be waived nor refunds extended. You may substitute attendees, if necessary.