Developing a Successful Consulting Website: Content, Design and the Skinny on Costs
So, you're an independent consultant/coach. You're good at what you do and in the past, word-of-mouth was all you needed to generate business. Things have changed. Now you have to up your game. You have to promote yourself and the best promotion tool is your website.
Your website should be part of your marketing mix. As someone once said, "50 percent of my marketing budget is completely wasted. I just don't know which 50 percent." The purpose of this webinar is to outline what makes a modern, successful website. By using Google best business practices as a foundation, we will remove the mystery of what makes a website work. Using this non-subjective approach will make it easier to understand the benefits of your website.
Then using this as a foundation, we will show you what you can do to make it better.
This presentation will cover:
- Essential information to include on your website - What are visitors looking for?
- Website set up and organization
- Why your home page is for the visitor to your website, and not about you! (No one cares how long you've been in business)
- Range of costs to consider
- Learn to dump the platitudes and create actionable links
- To blog or not to blog, that is the question
Paul studied to be a nuclear physicist, became a graphic designer, then a comedian with The Frantics Comedy Troupe, then Head of CBC TV Comedy, then president of Electramedia a new media company whose clients included: Mercedes-Benz Canada, JDS Uniphase, Daimler and McDonalds of Canada, and is now president of Your Web Department, a website service that hosts more than 400 websites for small businesses, consultants and coaches. Paul is well known for his engaging, informative, and funny presentations.
Born and raised in Toronto, Paul now resides with his family in Burlington, Ontario.
Maureen (Mo) McKenna CMC
Mo joined CMC in 2009. She is an innovative and energizing facilitator, organizational coach and speaker.The focus of her consulting practice, Return On Energy, is to help clients discover practical ways to increase engagement through creating an energizing and healthy work climate.
She uses Appreciative Inquiry, a strengths-based, whole system approach to sustainable change and the science of Positive Psychology as the foundation of her work to create psychologically safe, accountable and successful workplaces.
Date: October 24, 2017
Location: Online webinar*
Cost: $20 - Members (and PMI Members), $35 - Non-Members
CPD: 1 point
*Webinar invitations will be emailed to registered guests 24 hours before the event.
CANCELATION POLICY: Cancelations received in writing on or before October 17 will be refunded the full amount, minus a $10.00 handling fee. No refunds will be issued after October 17. Registrants may send a substitute attendee, with appropriate fee adjustment. Please notify CMC-Canada at least 2 days prior in order to facilitate registration at the event.
No credits are given for late notices or "no-shows".
In the unlikely case that the event has to be canceled, registration fees will be fully refunded.