Big Data: Threat or Opportunity?
There's a lot of talk of big talk about Big Data. How can management consultants use this tool? The lack of analytic talent may be an opportunity for consultants, but are in-house analytic teams now performing the traditional consultant's role of gathering, analyzing and synthesizing data? Is the hype about Big Data simply a fad, or should consultants adapt to a new normal?
Your website should be part of your marketing mix. As someone once said, "50 percent of my marketing budget is completely wasted. I just don't know which 50 percent." The purpose of this webinar is to outline what makes a modern, successful website. By using Google best business practices as a foundation, we will remove the mystery of what makes a website work. Using this non-subjective approach will make it easier to understand the benefits of your website.
This training course is designed to help consultants understand Big Data and how it fits within the Certified Management Consultant's 5-phase model.
By tackling this course, you will learn:
- The three components of Big Data and Analytics
- The three key categories of analytic techniques and types of software in use
- Linkages that exist between the CMC 5-phase model and the cross industry standard process for data mining
- The benefits, to both consultants and clients, of integrating Big Data techniques into the consulting process
Available entirely online, this course is a combination of required reading, videos, and short quizzes to test for understanding. Appropriate time required to complete the course is five hours depending on your current knowledge of the field. CMCs are eligible for 5 CPD points upon completion.
Pre-registration is required, as course enrollment takes one business day. The registration notification will be sent via SmarterU.
If you do not receive this email, please contact firstname.lastname@example.org. Please note that the course must be completed within one month of enrollment.
The course is developed and taught by Gregory Richards, MBA, Ph.D, FCMC.
Members: $120, Non-members: $150