Thursday, February 16, 6:00 – 8:15 p.m.Election 2012: Political Advertising Issues for Broadcasters and MVPDsThe FCBA Mass Media and Video Programming and Distribution Committees will hold a CLE on Thursday, February 16, 2012 from 6:00 – 8:15 p.m. on political advertising issues. With analysts forecasting that $4.9 billion or more will be spent on political advertising in the 2012 election cycle, broadcasters and MVPDs alike can expect to benefit from a hot political market. The addition of SuperPACS to the mix brings potential new revenue sources but also the potential for new legal issues. This CLE will explore how media buyers and sellers apply the FCC’s political broadcasting rules in a real-world setting, and will provide practical advice to practitioners on navigating the numerous legal issues presented by a constantly changing political advertising landscape. It will be held at Wiley Rein LLP, 1776 K Street, NW, Washington, DC.AGENDA 6:00 – 6:05 p.m. Welcome and Introductions 6:05 – 7:05 p.m. Panel I: Media Buyers vs. Media Sellers: Pressing Your LUCK
Moderator:Jack Goodman, Law Offices of Jack N. GoodmanSpeakers:Daniel Jester, GMMB (Democratic media buyer)Mike Lewis, FOX station WTTG(TV)Kyle Roberts, Smart Media Group (Republican media buyer)7:05 – 7:15 p.m. Break 7:15 – 8:15 p.m. Panel II: Recent Trends and Developments in the LawModerator:Jack Goodman, Law Offices of Jack N. Goodman
Speakers:Bobby Baker, Media Bureau, FCCAnn Bobeck, National Association of Broadcasters
