How to Effectively Use Social Media to Market Your Facility:
Create Buzz with Your Residents, Families,
Employees and Referral Sources
Thursday, November 16, 2017
Mass Senior Care Office, Waltham
9:00 a.m.— 12:00 p.m.
(Registration at 8:30 a.m. )
In this session, Justin Racine of Geriatric Medical, will discuss how facilities can use social media to promote and share content that will resonate with residents, families, employees and referral sources. Attendees will learn the best practices for posting content and also learn which type of content is best for each social media channel. In addition, Justin will also discuss how you can gain higher visibility into the data around social media posts and what type of posts will yield the best results for your facility and followers.
•Learn social media best practices & tips for compliance
•Understand how to use social media and your online presence to attract staff and post positions
•Identify how to use social media targeting and analytics to your company’s advantage
•Recognize the Art of Storytelling and how it applies to social media marketing
Justin Racine is Director of Marketing & eCommerce for Geriatric Medical, a medical supply distribution company
based out of Woburn MA. At Geriatric Medical, Justin is responsible for maintaining and building out all of the
geriatricmedical.com website features and functionality. Additionally, Justin has over 8 years of experience working on
social media campaign optimization and retention.
$80 for Mass Senior Care Members $130 for Non-Members
CEUs: 3 - The Massachusetts Senior Care Association has qualified for “deemed status #NH-09015-007” from the
Board of Registration of Nursing Home Administrators for Administrators. This program also meets continuing
education requirements for Nurses in Massachusetts. All will receive certificate of attendance.
Mass Senior Care must be notified no later than 24 hours prior to the start time of the first class for a credit of equal
amount to be issued to your Mass Senior Care account. Refunds will not be given and “No Show” attendees will be
billed at the full registration fee.
Massachusetts Senior Care Association
800 South Street, Suite 280
Waltham, MA 02453
Visit www.maseniorcare.org/About_Us/Directions.aspx for directions
Parking: Use the upper level of the parking garage to the left of the building only. Take a left in the garage
to access the upper levels. There are ample handicapped parking spaces located directly in front of the building’s main
entrance. Please do not park in marked reserved spaces.