Online Communications: The Basics (3 Part Idealware Webinar Series)

Apr 12, 2018 01:00pm -
Apr 12, 2018 02:30pm

Event Details

Event Description

Online Communications: The Basics
Three Part Webinar Series

Webinar 1: Thursday, April 12
Webinar 2: Thursday, April 19
Webinar 3: Thursday, April 26

All Webinars will run from 1:00PM – 2:30PM

Presented By: Kathleen Pequeño, Communications Director, North Star Fund

Offered in Partnership with: Idealware

Every nonprofit needs a solid online communications foundation. This course will help you define your communications goals, practices, and strategies. We’ll help you refine your “SMART” communications goals, learn what kind of content engages your stakeholders, understand the purpose and best use of each online communications channel, develop an editorial calendar, track success against goals, and choose how to invest your time and money. By the end of this course you’ll have a firm understanding of how to create an online communications plan that meets your goals, connects with your audience, and drives engagement.

Throughout this course, you will:

  • Think through what you need to establish a strong online presence.
  • Discover what matters most to your stakeholders and how to use online communications to reach and interact with them.
  • Consider how to use online communications to help you reach your goals.
  • Learn about online communications tools and best practices for broadcast email, websites, inbound content strategy, and social media.
  • Learn how to develop an online communications plan that meets your goals, connects with your audience, and drives engagement.

Join us to learn how to combine proven communications strategies with useful technology to reach a bigger audience and foster deeper relationships.

Registration and payment to be completed via Idealware’s website – use discount code – PA2018

$95 – PANO Members - Use Discount Code: PA2018
$120 –
Regular Price

Registration and payment to be completed via Idealware’s website.

Three Part Webinar Agenda:

April 12: Communications Fundamentals
Online, it’s easy to shout, but hard to be heard. We’ll kick off by covering the fundamentals of online communications, including: defining a SMART goal approach to communications, understanding your unique value proposition, developing content, and inspiring meaningful engagement. By the end of this session you’ll have a better understanding of how to align your goals with what your audience wants.

April 19: Channels and Tools
There are so many channels and tools, and each is useful in slightly different ways. We’ll look at current internet, social media, and tech trends to help you choose the right communications channels for you. We’ll also walk through the best uses of website, email, social media, and mobile content to maximize your communications efforts.

April 26: Developing a Plan and Making it Work
Executing communications can be creative and fun—once you’ve done the planning. We’ll show you how to get organized, develop a robust editorial calendar, and make sure your content is going out at the right time, on the right platform, to the right people. We’ll also cover common online metrics to help you learn whether your communications efforts are working. This week we’ll also cover frequently asked questions about budget and staffing for communications success.

Please register with the email address where you would like to receive the access code and dial-in information for the online seminar. All registered participants are granted access to the recordings of each session. Participants who cannot attend any of the sessions due to scheduling conflicts will still have access to the course presentation decks and handouts.

Registration and payment to be completed via Idealware’s website – use discount code – PA2018

Testimonials from Past Participants in Idealware Courses:

“Idealware made it fun to tackle the issues we have.”

“Very informative and in a format I can easily share and explain to co-workers.”

“Good information in this course, it made me realize just how much work, as an organization, we have to do.”

“Excellent—covered a range of possibilities based on cost, resources, and priorities. Let’s me know how to talk with others in the organization about what we can do now and plan for in the future.”

“As always—great content, very understandable delivery, and well worth my time to attend.”

“I think this webinar is great. It's very helpful to have concrete items to achieve before the next class (i.e., homework), and to be given really clear instruction. Thank you!”

“This was a great webinar. I learned a lot. You really make it feel doable. Thank you!”

“With the clean layout of the conference template, I easily followed along and used the chat box to participate.”

“Excellent format. Very clear and concise. I feel I have some good tools to move forward with.”


Event Type:Webinar
Early registration ends on Feb 14, 2018.
Regular registration starts on Feb 15, 2018 and ends on Apr 12, 2018.
Late registration starts on Apr 13, 2018.
(GMT-05:00) Eastern Time (US & Canada)