Instructor:  Jillayne Schlicke

4 Clock Hours

Location:  Seattle King County REALTORS®, 12410 SE 32nd St #100, Bellevue, WA  98005

Cost: Members $45.00 & Non-Members $65.00
**Only Active REALTOR members of SKCR are eligible to receive Member price online.  If you are a REALTOR member of another Association, you are eligible to receive Member price.  Please call the Association office at 425-974-1011 to register.

Refreshments will be provided by Laura Pozzi, NW Gift Company

Things advertising salespeople say to Realtors about co-marketing:
“It’s all perfectly legal, it’s all been reviewed by attorneys, don’t worry”

Are you sure?

A Marketing Services Agreement (MSA) is an agreement by which a settlement service provider, such as a real estate broker, agrees to market and promote the business of another provider, such as a mortgage company, in exchange for payment.

Marketing services might include Facebook or other Internet ads, sharing the expense of consumer lead generation programs, in-house lender agreements, renting space in a real estate office, and more.

Real Estate Settlement Procedures Act (RESPA) allows for the existence of joint advertising among settlement service providers, but the Consumer Financial Protection Bureau (CFPB) has expressed concern that many existing MSAs are framed as payments for advertising or some other service, but in some cases the payments are actually disguised as compensation for referrals.

What can we learn from recent consent orders by the Consumer Financial Protection Bureau against real estate industry vendors?

What steps can real estate brokers and company owners take to ensure RESPA compliance in light of the recent CFPB scrutiny of marketing services agreements?

How can real estate brokers easily analyze Zillow’s co-marketing program, lead generation partnerships, Facebook ad sharing, print ad cost sharing opportunities, and preferred lender agreements for RESPA compliance?

In this class we will learn the answers to these questions and more.

UPDATE:
We will also cover the following CFPB Consent Orders against:
Keller Williams Willamette
RE/MAX Gold Coast
Prospect Mortgage

Cancellation Policy:
*Pre-registration required. Only Pre-Paid registrants will guarantee reservation.
(Cancellations must be made 24 hours in advance of scheduled class for refund)