2021 Fall CPG Summit (ONLINE ACCESS PASS)

Oct 20, 2021 08:30am -
Oct 20, 2021 12:30pm
(GMT-5)

Event Description

2021 Fall CPG Summit | Wed OCT 20th 8:30 - 1:00 ET | A Hybrid Event: In-Person & Virtual

Are you prepared for an increase in coupon fraud?
 

Bud Miller, of the Coupon Information Center, will be presenting on how coupon fraud is a part of popular culture due to Queenpins, Extreme Couponing, and social media.  Learn how to protect your consumer relations coupons and overall promotion budgets while delivering consumer satisfaction.  This session will include an update on the Queenpins movie, a counter narrative to the theme that “coupon fraud is ok”, and specific recommendations on how to address counterfeit coupons and “Glittering”.

This session will also include a presentation from technology leaders SKUx and Blackhawk Network, regarding digital and gift card technology. Learn how digital technology can be used to reimburse consumers while avoiding fraud.

Are you trending online, and not in a good way?

Hear from your peers on how they are dealing with the heartburn from public channels including TikTok, LinkedIn, Reddit and Ratings & Reviews.

This session is packed with actionable insights. Our panel of CPG leaders from Campbell’s, Hershey’s, Kraft Heinz and more will share their Social Media Crisis Management best practices – from defining roles and responsibilities and establishing communication guidelines to developing great consumer responses. Our panelists will discuss how they’ve successfully managed situations that helped reduce or prevent negative trending.

Leveraging Technology for a Frictionless Consumer Experience.

We’ll have another panel of CPG leaders including Blue Diamond, Lamb Weston, Blount Fine Foods and more sharing their latest technology advancements which help support great consumer experiences. You’ll walk away with tips and tricks on how companies are using technology such as chat bots / virtual assistants, live chat, and texting functionality for creating a better consumer experience and improving CSAT scores.   

 

PLUS PARTICIPATE IN AN EXCLUSIVE CPG BENCHMARKING STUDY!

 


Event Type:Summit
Category:Educational Program
Early registration ends on Sep 30, 2021.
Regular registration starts on Oct 01, 2021 and ends on Oct 20, 2021.
Late registration starts on Oct 21, 2021.
(GMT-05:00) Eastern Time (US & Canada)

 

Registration Fees
Fee TypeEarlyRegularLate
 2021Fall CPG Summit ONLINE ACCESS PASS
Member Fee: $245.00$245.00$245.00
Non-Member Fee: $345.00$345.00$345.00