Western Regional Roundtable: Are You Ready for the Emergence of Social Commerce?
THU DEC 9, 2021 | 11 – 12 CT | A Virtual SOCAP Regional Community Event
The $90 billion social commerce segment is expected to exceed $600 billion by 2027. In its most direct form, social commerce is the process of selling products directly on social media platforms. Is your company ready for that? Join your SOCAP community as we learn more about this growing market opportunity from Heather Marie Udo, CEO/Founder of Shoppable and Abraham Lloyd, VP of Product at 1440. Attendees will learn more about the differences between social media, eCommerce and the emerging blend of the two and hear compelling examples of pioneering organizations effectively utilizing social commerce as part of their comprehensive brand strategy. Walk away from this virtual session with resources and tools to help you evaluate, test and potentially implement social commerce within your own organization. This is a can’t miss session! SOCAP Members FREE | Non-Members $25