December 4, 2014
Madison Marriott West
Our members will take center stage at this event!
Several members will share successes, challenges and learning moments encountered while managing associations. We'll take their practical stories of association management and apply them to our own organizations. This is a wonderful opportunity to learn from each other. Be ready for a fun, casual, show and tell.
Here's what we've confirmed so far....
The 6 Ps of Social Media for Associations
Michael DiFrisco, Chief Marketing Officer, American Academy of Cosmetic Dentistry (AACD)
Associations and boards continue to struggle with the age old question: “Where’s the ROI?” This is especially true for social media. Michael DiFrisco will share the story of AACD’s phenomenal success using social media to help create awareness of the benefits of cosmetic dentistry and AACD membership. Discover how the Academy became the envy of the dental industry with its robust social presence and performance. Do you want to know what the 6 Ps of social media are? Attend and learn, we aren't giving it away here!
A Meeting Planner’s Opus: Orchestrating the Many Facets of a Dynamic Medical Program
Marechiel Santos-Lang, Association Specialist, AMPED; Client: Americas Committee for Treatment and Research in Multiple Sclerosis
Having just returned from a global conference that welcomed nearly 9,000 registrants, Marechiel Santos-Lang will walk us through the unique challenges of planning a large scientific program, the complications of higher than expected registration numbers and the advantages and obstacles of collaborating with dozens of outside vendors to bring it to fruition. From food shortages to lost shipments, learn how she and her staff managed the event with determination and grace and made it the most successful program of its kind to-date. Whether your organization holds large or small-scale events, her lessons learned are sure to benefit you.
The Circle of Life: Maximizing Your Volunteer Cadre
Ingrid Danler, Associate Director of Operations, Association of State Floodplain Managers (ASFPM)
Volunteer leaders commit to an organization when they have something to do and feel like they are making meaningful contributions to a cause. It can get tricky, though, for staff to micromanage all of the tasks and projects of volunteer leaders while keeping them inspired, motivated and productive. Often, goals and strategic direction from one leadership segment are mistranslated or fail to receive buy-in from other segments. The Circle of Life is a process developed by the ASFPM over the course of 35 years, to create an annual cycle for developing goals and objectives in synch with the strategic plan and annual budgets, then translated to various committees for inclusion in their own annual work plans. Having a well-scripted structure ensures that volunteers are invested in the cause, expectations are clearly set and meetings are a safe haven for sharing and collaboration.
Don’t Give Anything Away for Free! Or Should You? A Case Study on Free Registration
Alicia Sukup, Association Specialist, Executive Director Inc. (EDI); Client: American Society of Gene & Cell Therapy (ASGCT)
Association professionals are told to think about the value of membership and the value of meetings and to avoid giving away those valued benefits for free. But, what if you did? Alicia Sukup will discuss why ASGCT offered free registration to its early career members, how one president justified the idea and passed a $200,000 deficit budget through his board, and the effect of the decision on annual meeting attendance and membership.
Thank you to our sponsors!
Here's who is exhibiting so far . . .
The American Club, Destination Kohler
ASAE Foundation
Blue Harbor Resort
Chula Vista Resort/Conference Center
The Concourse Hotel
DigiCOPY
Fluno Center for Executive Education
Fox Cities CVB
Green Bay Packers
Holiday Inn Manitowoc
Hyatt Place, Madison
Impact Virtual Services
LaCrosse Area CVB
LegalShield
Madison CVB
Marcus Hotels and Resorts
Marriott Milwaukee West
Minocqua CVB
Name Badge Productions
Omnipress
The Osthoff Resort
Stevens Point Area CVB
Valley Expo and Displays
Visit Milwaukee
Visit Oshkosh
Wegner CPAs and Consultants
Schedule
8:00 am
Registration Open
8:30-10:30 am
Tabletop Showcase and Holiday Breakfast
Meet with our Industry Partners who’ll be showcasing their properties and products during our Tabletop Showcase and Holiday Breakfast.
10:30 am to 12:30 pm
Education Program
12:30-1:30 pm
Awards Luncheon and Annual Meeting
Enjoy superb dining while celebrating Wisconsin's best in association management. Plus get quick updates about the state of WSAE and welcome the 2016 board at our annual business meeting.
Fees
$99/$109 WSAE members and $199/$209 nonmembers.
Invite your volunteer leaders to attend at the member rate.
Non-member rate includes membership through 12/31/2015.
Accommodations & Location
Madison Marriott West
A block of rooms is being held until Nov. 13 at the rate of $99. Please make your reservations directly with Madison Marriott West at 1-800-.228-9290 or 608-831-2000. To ensure you receive our special rate, please indicate that you are attending the WSAE Holiday Event.
The Madison Marriott West is located at 1313 John Q Hammons Dr., Middleton, WI.
Tabletop Expo and Breakfast
Exhibitors: Reserve your table now!
WSAE Industry Partner members have an opportunity to purchase a tabletop exhibit for this special annual event. The expo will be held during the reception on Thursday, Dec. 4 from 8:30-10:30 am. Throughout the two-hour session, attendees will visit food and beverage stations while perusing your table tops. This is an excellent opportunity to showcase your property, products and/or services in a one-on-one setting with Wisconsin association executives.
When
December 4. 2014
Exhibitor Schedule
7:30-8:30 am > Exhibit setup
8:30-10:30 am > Tabletop Showcase and Holiday Breakfast
1:30-2:30 pm > Exhibit Teardown
Door prizes
At your option, you may bring door prizes and collect business cards or entries at your booth. How it works: We’ll have you draw names of winners 10:10 am and write their names on a supplied form. Our staff will collect the forms at 10:15 am and announce the winners. Winners will collect their prizes at your booth.
Fee
$200 members/$400 non-member
Fee includes 6-foot skirted table and two chairs. Registration for the Holiday Event is required for all exhibit representatives at the applicable rate.
Sponsorship Opportunities
Unique opportunities to network with clients and prospects, while giving you fantastic exposure and recognition. See all the options here.
Community Outreach
Middleton Outreach Ministry
For our Holiday Event, the WSAE Community Outreach committee is partnering with the Middleton Outreach Ministry (MOM). MOM is a non-profit group that leads a community-wide effort to prevent homelessness and end hunger throughout Middleton, West Madison and Cross Plains. MOM provides — free of charge — food, clothing, housing assistance, emergency financial assistance and special services. MOM was established in 1980, by a local church, and in 2007 transitioned into a business-based organization both at the Board and leadership levels, to meet growing needs. Middleton Outreach Ministry, Inc., is a registered 501(c)3 organization.
The WSAE Outreach Committee is encouraging you to get involved and make a donation that helps MOM improve our local community. While there are many needs, we’ve selected some that will help really make a difference. See the needs list here. Consider doing these yourself or get your staff involved with a larger drive. Please bring all items to the Holiday Event. We’ll be joined at lunch by a representative from MOM.
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Cancellation Policy
Members and guests may cancel their meeting reservation up to 48 hours in advance (two business days) of the meeting with no penalty. No-shows and late cancellations will be charged the meeting fee. Payment, or a credit card, will be requested at the time of the reservation. The President/CEO, Chair and Program Chair shall determine if a meeting will be canceled. If WSAE cancels a meeting due to weather, speaker cancelation or any other reason, registrants receive the meeting fee credit towards a future meeting in the next twelve months. If a registrant has an extraordinary circumstance which prevents them from attending the meeting, the President/CEO shall use discretion to credit the account, to be used within twelve months.
