WSAE MEMBERSHIP ROADSHOW
Focus on membership with Jay Karen, CEO of National Golf Course Owners Association. Gather insights with The Membership Buffet in Madison and dive deep into recruitment and retention in Milwaukee the following morning. Can’t make it both days? One-day registration is available – just choose your preferred date/location during the registration process. Read on for more information about each day.
MADISON – FEBRUARY 21
The Membership Buffet
Want a slice of the best recruitment and retention practices? How about a scoop of pricing strategies? A side dish of effective marketing and storytelling? And a helping of value proposition analysis? Come get it all at the Membership Buffet, because we know membership operations involve the greatest variety of skills, strategies and tactics. Bonus: bring your membership challenges and we will crowdsource for solutions!
Schedule
1:45-2:00pm Registration
2:00-2:30pm Solutions Network Snack Break
2:30-4:30pm Educational Program with Jay Karen
4:30-5:30pm Reception
Location
Park Hotel
22 S Carroll St
Madison, WI, 53703
MILWAUKEE – FEBRUARY 22
Best Practices in Recruitment and Retention
Sometimes effective membership recruitment and retention come from the alignment of vision, strategy and action. And sometimes it comes from good ole blocking and tackling and solid implementation of the tactical stuff. Let's dive deep into the elements that make for effective recruitment and retention practices - both strategic and tactical. The goal is to discover new ways capture and keep members. Bonus: bring your recruitment and retention challenges and we will crowdsource for solutions!
Schedule
8:30-8:45am Registration
8:45-9:30am Solutions Network Breakfast
9:30-11:30am Educational Program with Jay Karen
Location
Embassy Suites by Hilton Milwaukee Brookfield
1200 S Moorland Road
Brookfield, WI, 53005
ABOUT THE PRESENTER
Jay Karen is the CEO of National Golf Course Owners Association, where he leads the golf industry’s trade association and initiatives to support the success of the golf course business. Prior to his appointment at NGCOA, Jay was CEO of Select Registry, a portfolio of over 300 premier boutique hotels, inns and B&Bs. For seven years before that, Jay was President and CEO of the trade association representing owners of small, independent lodging businesses.
Jay was also with the NGCOA for ten years early in his career, having served the association in several roles. Jay holds a Master of Arts degree in American History from the College of Charleston and is a Certified Association Executive (CAE) by the American Society of Association Executives. Jay recently served on the board of directors of the United States Travel Association and the College of Charleston’s Hospitality and Tourism Management degree program. In his role at NGCOA, he serves on the boards of the industry-wide advocacy coalition, We Are Golf, the golf industry’s player development initiative, Golf 20/20, the Golf USA Tee Time Coalition, a joint initiative with the PGA of America, and the advisory board of the World Golf Hall of Fame. The Wall Street Journal, Bloomberg, CBS Radio, the Golf Channel, Golf Digest and many others call upon Jay for his insights on the golf industry.
Within the association community, Jay has become well known as a thought leader and progressive practitioner. He has been asked by ASAE to author articles and make presentations on effective leadership and membership growth at many ASAE Annual Meetings. Recently, he contributed to the books Membership Essentials and the ASAE Handbook of Professional Practices in Association Management. Jay has served on ASAE’s Executive Management and Membership section councils, and currently sits on the Public Policy Committee. In addition, Jay serves on the Advisory Board to McKinley Advisors, one of the association industry’s most respected consulting companies.
On a personal note, Jay has been married for 16 years to an amazing woman, who is an independent college counselor, and has two children: a 10-year old daughter and 8-year old son. His primary interests include spending as much time with his family as possible (priorities), playing golf (since the age of 8), amateur photography (who isn’t these days?), social media (he keeps Facebook in business), contemplating the meaning of life (doesn’t everyone?), swinging a 53-pound kettlebell as often as he can (you should too), and eating foods that are really bad for him (one foot on the gas, one foot on the brake).
2 Credits available per session
