Search Engine Optimization (SEO) continues to evolve as a marketing tool. How do you keep up with algorithms that are constantly changing? What should you do to keep your presence on the web relevant? Social media continues to be a strong force in marketing, but there are many ways to embrace this avenue. Which ones are right for your practice? How can you sustain a social media presence? Website, AdWords, Paid Placement, Blogs, Vlogs, and YouTube Channels are all buzz words today. Keeping up can be daunting, and you may not necessarily always know the right thing to do. Does the web mean that all other aspects of marketing are obsolete? If not, how should you spend your time and money?

Upon completion of this course, participates should be able to:
• Understand SEO and how to use it best to promote your web presence
• Incorporate social media into an every day part of your routine