When creating a Business Development (BD) training program, as a BD or Marketing Professional, you must first identify the desired outcome. For example, are you hoping to give everyone a little boost in skills like relationship building, networking and referral development? Are you trying to help your senior managers build a book of business? Perhaps you’re trying to help existing partners become better at acquiring new business? Only once you’ve clearly identified your objective(s) will you be in the prime position to build the program that your firm needs to grow a business development culture. In this AAM High! Art Kuesel will share the most important considerations in building an ideal training program, empowering you to immediately begin working toward your firm’s Business Development objective(s).