2021 Virtual Eastern Regional Conference

Feb 12, 2021 09:00am -
Feb 13, 2021 05:00pm






Event Description


Diversity in the workforce is a hot topic. Many employers are under pressure to make sure their workforce and employee base is diverse, inclusive and representative of the customers they serve. The most progressive organizations value diversity because they realize that a diverse workforce has positive impact on the bottom line. Such a workforce doesn’t just lead to better decisions and solutions and innovation - it has been proven to grow business and profits. And a diverse workforce doesn’t just mean employees of different racial and ethnic backgrounds; it can also mean diversity of thought.

Kelly’s keynote takes the topic of work and leadership to a new place – one that is getting more attention every day!

Presenter: KELLY MCDONALD  Kelly McDonald is considered one of the nation’s top experts in marketing, the customer experience and consumer trends. She has been named one of the “Top Ad Agencies in the U.S.” by Advertising Age magazine. Her client experience includes brands such as Toyota, Chubb, Kimberly-Clark, Miller-Coors, and Sherwin Williams.

Kelly is the author of three bestselling books on marketing, the customer experience and leadership. Her latest book is How to Work With & Lead People Not Like You.

Kelly lives in Denver and in her spare time, she enjoys boxing (yes, boxing) and shopping for high heels.


Remote workers bring powerful synergies as well as considerable challenges, particularly for established organizations and traditional managers who are accustomed to operating by
proven standards and procedures. That means, to get the best results, you’ve got to change your thinking, management approach, and training to fit these unique considerations. In this
four-hour session, you will learn strategies for:

• Leading and Coaching Remote Workers
• Performance Management and Accountability
• Building Connections Through Communications
• Establishing Trust Through Communication

Event Type:Conference
Early registration ends on Dec 31, 2020.
Regular registration starts on Jan 01, 2021 and ends on Feb 05, 2021.
Late registration starts on Feb 06, 2021.
(GMT-05:00) Eastern Time (US & Canada)