2023 Rental Management Seminar for Kubota

Jan 17, 2023 08:00am -
Jan 18, 2023 12:00pm
Suwanee, GA

Event Description

Target Audience:

This seminar is for attendees who are newer to the rental department or whose company has a relatively small rental fleet (under 50 units).  The focus of this seminar is for the attendees to understand the rapid evolution of the rental market, what are the drivers behind it and what it takes to compete successfully.

Content includes:

  • Understanding the difference between rent-to-sell and rent-to-rent and why your dealership most likely needs both
  • Identifying what customers have come to expect and how to find your position in the competitive rental market
  • Gaining a deeper understanding of the operational processes involved in a rental transaction
  • Recognizing the profitability impact of a well-designed, efficiently operated rental fleet and how it can boost profits for your dealership
  • Understanding that all machines don’t yield the same amount of profit and it requires experience to develop a profitable blend of machines in your fleet

Who should attend:

  • Rental Managers
  • Director of Rental Services
  • Rental Sales Managers
  • Sales Managers
  • Any dealer thinking about adding a rental fleet to their dealership

Program Agenda:

Day 1

8:00 am – noon

Session 1: Rental – Market Segment or Delivery Channel

Session 2: Rent to Sell (RTS) or Rent to Rent (RTR) – Know the Difference

Session 3: Rental From a Customer’s Perspective



1:00 pm - 5:00 pm

Session 4: Dealers Need Rental

Session 5: Being Strategic about Rental

Session 6: Dealer Challenges to Entering Rental

Day 2

8:00 am – noon

Session 7: Rental Operations – Process is Key

Session 8: Building a Rental Fleet

Session 9: Fleet Mix is Critical to Being Profitable


Optional Rental Manager Certification:

Seminar attendees interested in becoming a Certified Rental Manager can optionally complete 6 self-study prep courses through the AED Foundations Learning Management System prior to attending the Rental Management Seminar and then complete the Certification Test online after attending the seminar.

The 6 self-study prep courses include:

  • Sales and Customer Service 101: Developing Your Customer Focus
  • Financial Management 101: Introduction to Business Finance
  • Financial Management 102: Ratio Analysis
  • People Management 101: Owning the Vision
  • People Management 102: Aligning Resources
  • People Management 103: Championing Results

The attendees interested becoming a Certified Rental Manager can register for the required courses and certification test in the AED Foundation’s LMS at www.aedfoundation.org/self-study for $195 per course (normally $395 each) and will receive a complimentary certification test.  Contact for online course registration is Liz McCabe at lmccabe@aednet.org.

Event Type:Private Event
Category:Private Event
Early registration ends on Oct 21, 2022.
Regular registration starts on Oct 22, 2022 and ends on Jan 11, 2023.
Late registration starts on Jan 12, 2023.
(GMT-05:00) Eastern Time (US & Canada)

Register for this event  

Registration Fees
Fee TypeEarlyRegularLate
 Reg Fee
Member Fee: $400.00$400.00$400.00
Non-Member Fee: $400.00$400.00$400.00