AMERICA OUTDOORS ASSOCIATION

Growing, Protecting and Supporting America's Outfitting Businesses


Session Details

Seeking Hidden Treasures: Building Dreams into Opportunities
(Event: 2017 Marketing & Management Conference)

Dec 06, 2017 1:15pm - Dec 06, 2017 2:45pm
Session Type: Presentation
Track: Manager

Description

Concurrent Session Fundraising/Marketing

Seeking Hidden Treasures: Building Dreams into Opportunities – Fred Lochner

The growing outdoor recreation industry is a significant economic engine.  It produces 887 billion dollars annually in consumer spending, provides 7.6 million jobs, 65.3 billion in federal and 59.2 billion dollars in state and local tax revenue.  Outfitters play a major role in this industry providing safe access and experiences to Americas natural resources and backcountry.  Learn how to leverage this information to uncover hidden treasures!