AMERICA OUTDOORS ASSOCIATION
Growing, Protecting and Supporting America's Outfitting Businesses
Concurrent Session Fundraising/Marketing
Seeking Hidden Treasures: Building Dreams into Opportunities – Fred Lochner
The growing outdoor recreation industry is a significant economic engine. It produces 887 billion dollars annually in consumer spending, provides 7.6 million jobs, 65.3 billion in federal and 59.2 billion dollars in state and local tax revenue. Outfitters play a major role in this industry providing safe access and experiences to Americas natural resources and backcountry. Learn how to leverage this information to uncover hidden treasures!