AMERICA OUTDOORS ASSOCIATION

Growing, Protecting and Supporting America's Outfitting Businesses


Session Details

Why She Buys
(Event: 2017 Marketing & Management Conference)

Dec 05, 2017 8:15 am - Dec 05, 2017 9:30 am
Session Type: Presentation
Track: KeyNote

Description

Key Note

Why She Buys – Bridget Brennan

Women are the engine of the global consumer economy. They drive 70-80% of all consumer spending with their buying power and influence, and make or influence 92% of vacation and travel destination decisions. In an enlightening presentation based on her acclaimed book (called “essential reading” by The Wall Street Journal), Bridget Brennan provides the foundational concepts of marketing and selling to women, the most current consumer trends and the factors that drive purchasing decisions. Participants will learn practical techniques to increase sales with the world’s most powerful consumers.