AMERICA OUTDOORS ASSOCIATION

Growing, Protecting and Supporting America's Outfitting Businesses


Session Speakers

Why She Buys
(Event: 2017 Marketing & Management Conference)

Dec 05, 2017 8:15 am - Dec 05, 2017 9:30 am
Session Type: Presentation

Speaker Information

 

Keynote: Bridget Brennan
Bridget Brennan, a pioneer in marketing and selling to women, is the author of the acclaimed book Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers (Crown Business, 2009, 2011) and the world’s most popular speaker on this subject.
 

She is the Founder and CEO of the strategic consultancy, Female Factor. Her book was called ‘essential reading’ by The Wall Street Journal, ‘required reading for anyone burdened with a Y chromosome’ by Fortune Small Business and was named a ‘Top 10 Marketing Book’ by MediaTrust. She is a contributing writer about marketing and selling to women for Forbes and one of the world’s most popular speakers on the subject.
 

Bridget has served as an instructor at Northwestern University's Medill School marketing communications graduate program, a guest lecturer at the Kellogg School of Management (the top-ranked business school in the US) and is a popular speaker at industry conferences worldwide. She is a member of the Forbes Executive Women's Advisory Board, a founder of the Marketing to Moms Coalition, a member of the Economic Club of Chicago and the Network of Executive Women. Bridget developed her expertise as an agency executive, creating programs for major clients such as Whirlpool, Johnson & Johnson, Pizza Hut, Colgate-Palmolive, United Airlines and AT&T, among others. Prior to founding Female Factor, Bridget ran the consumer marketing practice of Edelman’s Zeno Group, and founded that agency’s Speaking Female division. A graduate of Texas A&M University, Bridget is based in Chicago, the headquarters of Female Fact.
 



Speaker Name Organization Session
Brennan Bridget Why She Buys