Feb 13, 2018 09:00am -
Feb 13, 2018 03:00pm

Event Description

Marketing Forum
February 13, 2018 | June 27, 2018 | October 24, 2018

Registration for all three sessions is $1200 for CBAO members.

The CBAO is excited to announce the launch of our Marketing Directors Forum to help bank marketers get a handle on the challenges and learn from their peers about trends and strategies to set your bank apart from the crowd. The Forum provides a platform and opportunity for Marketing and Retail staff to exchange ideas freely, dissect problems and discuss important issues with peers. The Forum is facilitated by a former community bank marketer who served the industry for 15 years (most of it in the marketing and technology areas of the bank), so there will be tons of learning opportunities from not just your peers, but from what's happening in the industry and big-picture that you can take back to implement. 

Benefits of the Forum:

  • Improve your effectiveness in Marketing
  • Discuss current industry challenges with others in marketing
  • Form lasting relationships with other marketing professionals
  • Solve your most pressing problems
  • Obtain access to highly respected industry experts
  • Grow professionally as well as personally
  • Discuss with peers what works and what doesn’t
  • Hear from experts in the industry on products, services, regulatory changes and best practices.

How the Forum Works:

  • The Forum will meet three times during the year
  • Several topics will be discussed at each session; current, relevant, and the hottest topics submitted by the participants...
  • Facilitated discussion with supplemental documents and reference documents provided to enhance discussion
  • Guest presentations from Industry experts
  • A binder based on Forum topics is compiled for each group member

Possible Forum Topics:

  • ​Social media strategies and managing compliance
  • Online advertising and search visibility
  • Blogging and content creation strategies
  • EMV debit card conversions
  • Cross‐media brand management
  • Low-cost deposit acquisition
  • Onboarding programs for new customers
  • Reboarding existing customers – retention and relationship growth
  • Elimination of free checking or replacement with fee‐based account option
  • Strategies to implement marketing automation technologies to build relationships
  • Creating customer personas to help refine your target market efforts
  • And much more!

Registration Options:
If you are having issues with registering online, please contact CBAO's Education & Training Coordinator, Lianne Simeone, (614) 610-1877.

Event Type:Forums
Early registration ends on Oct 30, 2017.
Regular registration starts on Oct 31, 2017 and ends on Feb 05, 2018.
Late registration starts on Feb 06, 2018.
(GMT-05:00) Eastern Time (US & Canada)


Registration Fees
Fee TypeEarlyRegularLate
 Marketing Forum
Member Fee: $1200.00$1200.00$1225.00
Non-Member Fee: $1800.00$1800.00$1825.00
 First Attendee (Only paid if Not a Forum Member)
Member Fee: $425.00$425.00$450.00
Non-Member Fee: $640.00$640.00$665.00
 Additional Forum Attendee(s)
Member Fee: $435.00$435.00$435.00
Non-Member Fee: $660.00$660.00$660.00