The Millennials are now the largest generation in the workforce and represent over $200 billion in buying power. This makes them one of the largest customer and member segments that a financial institution should and needs to address. A key shift in deposits is taking place. Assets are being transferred to this generation, which tends to spend what they earn and receive. This tendency in itself garners the attention of financial professionals. However, of greater concern is the belief that Millennials actively seek banking services but not necessarily from a financial institution. Along with Gen Y and Gen Z, Millennials simply do not bank as their parents and grandparents did.
Hear Terrie Cloud directly address why the Millennials are such a critical customer and member base. He will explore the challenges banks and credit unions face in attracting and servicing this unique group.
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If you are having issues with registering online, please contact CBAO's Education & Training Coordinator, Lianne Simeone, (614) 610-1877.