Communicating in a Crisis: How to Protect Your Reputation & Brand

May 09, 2017 03:00pm -
May 09, 2017 04:30pm

Event Description

Is your bank prepared to manage and survive a crisis?  Consumers have high expectations in today’s competitive market in which banks manage highly confidential data in a no-room-for-error business.  The vulnerabilities are even greater considering recent unfavorable news coverage about cyber-security issues and skepticism, mistrust, and negative feelings about any kind of financial institution.  Customer loyalty, a positive reputation, and a strong brand can take decades to build, but can be destroyed in a matter of hours if you are unprepared and mismanage a crisis.  Don’t let that happen to your institution.  Register for this important webinar and learn the seven steps to effectively plan for and manage a crisis!


  • Which potential crises should be the focus of your planning?
  • Steps necessary to take before a crisis occurs
  • What to say and who should say it in a crisis
  • Common mistakes with the news media before, during, and after a crisis
  • When and how to respond to social media
  • How to build, protect, and preserve your most valuable and fragile asset – your organization’s reputation


  • Sample vulnerabilities analysis
  • Template planning matrix
  • Employee training log
  • Quiz you can administer to measure staff learning and a separate answer key

Attendance verification for CE credits provided upon request.


This webinar is designed for CEOs, senior management, public relations personnel, marketing staff, and anyone who interacts with customers or represents the bank in the community.


If you are having issues with registering online, please contact CBAO's Education & Training Coordinator, Lianne Simeone, (614) 610-1877.

Event Type:Webinar &/or On-Demand Link/CD
Early registration ends on Apr 03, 2017.
Regular registration starts on Apr 04, 2017 and ends on May 09, 2017.
Late registration starts on May 10, 2017.
(GMT-05:00) Eastern Time (US & Canada)


Registration Fees
Fee TypeEarlyRegularLate
 Live Webinar
Member Fee: $265.00$265.00$290.00
Non-Member Fee: $400.00$400.00$425.00
 Additional Hookups
Member Fee: $175.00$175.00$175.00
Non-Member Fee: $260.00$260.00$260.00
 Recorded Webinar + Free Digital Download
Member Fee: $345.00$345.00$345.00
Non-Member Fee: $490.00$490.00$490.00
 Both Live Webinar and Recorded Webinar + Free Digital Download
Member Fee: $395.00$395.00$420.00
Non-Member Fee: $600.00$600.00$625.00