Marketing Series: Developing, Maintaining & Sustaining Brand Loyalty

Jul 18, 2018 03:00pm -
Jul 18, 2018 04:30pm

Event Description

Financial institutions offer many of the same products and services to their customers.  So, how do you differentiate yourself and maintain customer loyalty once you earn their business?  This webinar will address the current landscape of the financial industry and how it has altered consumers’ brand experience.  You’ll learn the reasons for brand loyalty among the many generations served by the financial industry.  This program will also look at the development and maintenance of today’s modern brands within and outside the financial sector and delve into what loyal customers have come to expect.


  • Discussion behind the meaning of a brand and how it ties into a company’s corporate identity

  • A look at the history of some great brands; what worked, and what caused them to fail

  • A look at some of today’s effective brands and the stories behind their success

  • Why your brand must play a part in every touch piece and interaction with your customer

  • How corporate culture and buy-in from the C-Suite matters

  • New digital technologies that enhance customers’ experience with your brand

  • How a bank’s vision, mission, and values must be reflected in your brand

Take-Away Toolkit

  • Brand style guide sample
  • Brand checklist
  • Employee training log
  • Quiz you can administer to measure staff learning and a separate answer key

Attendance verification for CE credits provided upon request.

Who Should Attend?

This informative session is designed for financial services marketers, branch directors, managers, strategic marketers, social and digital marketing managers, product managers, public relations, and communications professionals.

Registration Options:

If you are having issues with registering online, please contact CBAO's Education & Training Coordinator, Lianne Simeone, (614) 610-1877.

Event Type:Webinar &/or On-Demand Link/CD
Early registration ends on Apr 12, 2018.
Regular registration starts on Apr 13, 2018 and ends on May 18, 2018.
Late registration starts on May 19, 2018.
(GMT-05:00) Eastern Time (US & Canada)


Registration Fees
Fee TypeEarlyRegularLate
 Live Webinar
Member Fee: $265.00$265.00$290.00
Non-Member Fee: $400.00$400.00$425.00
 Additional Hookups
Member Fee: $175.00$175.00$175.00
Non-Member Fee: $260.00$260.00$260.00
 Recorded Webinar + Free Digital Download
Member Fee: $345.00$345.00$345.00
Non-Member Fee: $490.00$490.00$490.00
 Both Live Webinar and Recorded Webinar + Free Digital Download
Member Fee: $395.00$395.00$420.00
Non-Member Fee: $600.00$600.00$625.00