Financial institutions offer many of the same products and services to their customers. So, how do you differentiate yourself and maintain customer loyalty once you earn their business? This webinar will address the current landscape of the financial industry and how it has altered consumers’ brand experience. You’ll learn the reasons for brand loyalty among the many generations served by the financial industry. This program will also look at the development and maintenance of today’s modern brands within and outside the financial sector and delve into what loyal customers have come to expect.
Discussion behind the meaning of a brand and how it ties into a company’s corporate identity
A look at the history of some great brands; what worked, and what caused them to fail
A look at some of today’s effective brands and the stories behind their success
Why your brand must play a part in every touch piece and interaction with your customer
How corporate culture and buy-in from the C-Suite matters
New digital technologies that enhance customers’ experience with your brand
Attendance verification for CE credits provided upon request.
Who Should Attend?
This informative session is designed for financial services marketers, branch directors, managers, strategic marketers, social and digital marketing managers, product managers, public relations, and communications professionals.
If you are having issues with registering online, please contact CBAO's Education & Training Coordinator, Lianne Simeone, (614) 610-1877.