"One simple post can destroy years of building trust and goodwill!"
The increased use of social media presents challenges for financial institutions. Chief among them:
To have a social media presence that conveys the proper branding to the public.
To have in place for employees appropriate guidelines that are legal and protect the company from potential disaster.
In this basic level class, we will review social media channels and trends, give specific suggestions for updating and content, and touch on how to set internal guidelines for staff. We'll also review how to handle negative press and information. This class is designed for institutions with little or no social media experience.
Who Should Attend?
HR and PR staff, as well as managers of all levels at financial institutions that are newer to Social Media.
If you are having issues with registering online, please contact CBAO's Education & Training Coordinator, Lianne Simeone, (614) 610-1877.