Smart Social Media

Jan 25, 2018 02:30pm -
Jan 25, 2018 04:30pm
(GMT-5)

Event Description

"One simple post can destroy years of building trust and goodwill!"

The increased use of social media presents challenges for financial institutions. Chief among them:

To have a social media presence that conveys the proper branding to the public.
To have in place for employees appropriate guidelines that are legal and protect the company from potential disaster.
In this basic level class, we will review social media channels and trends, give specific suggestions for updating and content, and touch on how to set internal guidelines for staff. We'll also review how to handle negative press and information. This class is designed for institutions with little or no social media experience.

Covered Topics:

  • Social Media Streams
  • Choosing the Best Streams
  • Update Suggestions
  • Internal Guidelines
  • What To Do When Things Go Wrong
  • Please note that while legal issues are addressed in passing, your local laws take precedence.

Who Should Attend?

HR and PR staff, as well as managers of all levels at financial institutions that are newer to Social Media.

REGISTRATION OPTIONS

If you are having issues with registering online, please contact CBAO's Education & Training Coordinator, Lianne Simeone, (614) 610-1877.


Event Type:Webinar &/or On-Demand Link/CD
Early registration ends on Dec 18, 2017.
Regular registration starts on Dec 19, 2017 and ends on Jan 28, 2018.
Late registration starts on Jan 29, 2018.
(GMT-05:00) Eastern Time (US & Canada)

 

Registration Fees
Fee TypeEarlyRegularLate
 Live Webinar
Member Fee: $265.00$265.00$290.00
Non-Member Fee: $400.00$400.00$425.00
 Additional Hookups
Member Fee: $175.00$175.00$175.00
Non-Member Fee: $260.00$260.00$260.00
 On Demand Link & "FREE" CD Rom
Member Fee: $345.00$345.00$345.00
Non-Member Fee: $490.00$490.00$490.00
 Both Live & On Demand Link (Includes CD Rom)
Member Fee: $395.00$395.00$420.00
Non-Member Fee: $600.00$600.00$625.00