Marketing Series: Advertising Compliance for Electronic, Website, TV & Radio Promotions

Jun 19, 2018 03:00pm -
Jun 19, 2018 04:30pm
(GMT-5)
As we transition to a new online membership platform, CBAO will not be processing online orders from September 21-30. Please call our office at (614) 846.8124 to register for a webinar or an event. Thank you!

A list of upcoming events is presented below:

Event Description

Today’s marketing department has the benefit of many advertising options, including social media, websites, TV, radio, and more.  Whether your promotions are digital, print, or televised, multiple compliance regulations strictly prescribe what can be said, the elements that should be included, and how they should be displayed.  Compliance violations can lead to fines or lawsuits.  Join this webinar to learn advertising best practices, the dos and don’ts, and pitfalls to avoid.

Highlights:

  • Truth in Lending and Truth in Savings examples of what is/isn’t an advertisement in all types of media

  • Technical requirements of those regulations

  • Advertising options and the dos and don’ts of each

  • Examples that coincide with technical requirements

  • How to handle consumer complaints regarding social (or other) media

Take-Away Toolkit

  • Deposit advertising compliance checklist
  • Loan advertising compliance checklist
  • Sample social media policy
  • Employee training log
  • Quiz you can administer to measure staff learning and a separate answer key

Attendance verification for CE credits provided upon request.

Who Should Attend?

This informative session is designed for marketing/advertising personnel, compliance officers, and auditors.

Registration Options:

If you are having issues with registering online, please contact CBAO's Education & Training Coordinator, Lianne Simeone, (614) 610-1877.


Event Type:Webinar &/or On-Demand Link/CD
Early registration ends on Apr 13, 2018.
Regular registration starts on Apr 14, 2018 and ends on May 19, 2018.
Late registration starts on May 20, 2018.
(GMT-05:00) Eastern Time (US & Canada)

 

Registration Fees
Fee TypeEarlyRegularLate
 Live Webinar
Member Fee: $265.00$265.00$290.00
Non-Member Fee: $400.00$400.00$425.00
 Additional Hookups
Member Fee: $175.00$175.00$175.00
Non-Member Fee: $260.00$260.00$260.00
 Recorded Webinar + Free Digital Download
Member Fee: $345.00$345.00$345.00
Non-Member Fee: $490.00$490.00$490.00
 Both Live Webinar and Recorded Webinar + Free Digital Download
Member Fee: $395.00$395.00$420.00
Non-Member Fee: $600.00$600.00$625.00