The ability to track and measure accountholders’ online behavior is growing more powerful by the day. Everyone wants to track the elusive ROI (return on investment) of their marketing and advertising dollars. But there’s a shift in thinking about capturing the digital accountholder; it’s the power of building a successful ROE (return on engagement) strategy. This new ROE metric may need to become part of the overall ROI calculation of your digital marketing strategy. This session will provide marketing professionals with tangible methods to measure the effectiveness of their digital marketing campaign.
Are you familiar with terms like conversion rate, click-through rate, cost per lead, cost per conversion, etc.? Learn about these terms, free tools to begin your tracking and engagement efforts, and how to determine if your results are average, need improvement, or if you’re knocking it out of the park!
Attendance verification for CE credits provided upon request.
Who Should Attend?
This session will benefit senior management, marketers, retail and lending staff, and compliance personnel.
If you are having issues with registering online, please contact CBAO's Education & Training Coordinator, Lianne Simeone, (614) 610-1877.