Marketing Series: Measuring the ROI of Your Digital Marketing Strategy

Sep 19, 2018 03:00pm -
Sep 19, 2018 04:30pm

Event Description

The ability to track and measure accountholders’ online behavior is growing more powerful by the day.  Everyone wants to track the elusive ROI (return on investment) of their marketing and advertising dollars.  But there’s a shift in thinking about capturing the digital accountholder; it’s the power of building a successful ROE (return on engagement) strategy.  This new ROE metric may need to become part of the overall ROI calculation of your digital marketing strategy.  This session will provide marketing professionals with tangible methods to measure the effectiveness of their digital marketing campaign. 

Are you familiar with terms like conversion rate, click-through rate, cost per lead, cost per conversion, etc.?  Learn about these terms, free tools to begin your tracking and engagement efforts, and how to determine if your results are average, need improvement, or if you’re knocking it out of the park! 


  • The 80/20 rule of profitability:  not all accountholders are created equal
  • Key performance indicators (KPIs) that impact online performance
  • Extracting meaningful data from social networking platforms to measure engagement and interaction
  • Importance of ROE and how it differs from traditional ROI measurement strategies
  • Engagement and response rate benchmarks to measure against industry norms
  • Measuring your “personal ROI” and engagement activity when acting as an employee on social networking sites

Take-Away Toolkit

  • Downloadable tip sheet for setting up a Google Analytics account to automatically track KPI data
  • Employee training log
  • Quiz you can administer to measure staff learning and a separate answer key

Attendance verification for CE credits provided upon request.

Who Should Attend?

This session will benefit senior management, marketers, retail and lending staff, and compliance personnel.  


Registration Options:

If you are having issues with registering online, please contact CBAO's Education & Training Coordinator, Lianne Simeone, (614) 610-1877.

Event Type:Webinar &/or On-Demand Link/CD
Early registration ends on Apr 23, 2018.
Regular registration starts on Apr 24, 2018 and ends on Jan 29, 2019.
Late registration starts on Jan 30, 2019.
(GMT-05:00) Eastern Time (US & Canada)


Registration Fees
Fee TypeEarlyRegularLate
 Live Webinar
Member Fee: $265.00$265.00$290.00
Non-Member Fee: $400.00$400.00$425.00
 Additional Hookups
Member Fee: $175.00$175.00$175.00
Non-Member Fee: $260.00$260.00$260.00
 Recorded Webinar + Free Digital Download
Member Fee: $345.00$345.00$345.00
Non-Member Fee: $490.00$490.00$490.00
 Both Live Webinar and Recorded Webinar + Free Digital Download
Member Fee: $395.00$395.00$420.00
Non-Member Fee: $600.00$600.00$625.00