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Applying Creativity to Designing an End of Life Message

Jan 24, 2018 08:00am -
Jan 25, 2018 05:00pm

Event Description


January 24-25, 2018

Hospice & Palliative Care of Greensboro
Lusk Education Center
2501 Summit Avenue, Greensboro, NC

Click here to download the brochure with workshop details!

This marketing-based workshop will be led by end of life care industry experts Kimberly C. Paul and Rebecca Peirce, who work with Death By Design to radically change the way people plan for their end of life. Kimberly and Rebecca have a combined 25 years of experience in the end of life care industry, where they both worked in marketing and business development roles and were responsible for major growth within their organization.

Workshop Schedule

  • Wednesday, January 24

    • 9am – 10am: Introduction/Goal Setting

    • 10am – 12pm: Design Thinking/A Creative Process

    • 12pm – 1pm: Lunch/Networking

    • 1pm – 3pm: Environmental Scanning

    • 3pm – 4pm: What is a Marketing Plan

  • 6:30pm (Optional) Evening Network Event (see flyer for full details, specials guest(s) and location)


  • Thursday, January 25

    • 9am – 10am: Making a Case for Marketing

    • 10:30am – 11am: Allocations of your Marketing

    • 11am – 12pm: Define SMART Outcomes and Goals

    • 12pm - 1pm: Lunch/Networking

    • 1pm – 2pm: Three Part Plan

    • 2pm – 2:30pm: Using Mixed Media to Support your Message

    • 2:30pm – 3pm: Another Way to Market ~ Becoming the Expert

    • 3pm – 4pm: Pulling Everything Together & Implement

Continuing Education Credit: The Carolinas Center for Hospice and End of Life Care is an approved provider of continuing education by North Carolina Nurses Association, an accredited approver by the American Nurses Credentialing Center’s Commission on Accreditation.

This activity is approved for 13.50 hours of continuing education.

Hotel Recommendations:

  • Greensboro Marriott - 304 N. Greene Street, Greensboro, NC 27401
  • Hampton Inn & Suites - 3033 W. Gate City, Greensboro, NC 27405


**This workshop is jointly offered by The Carolinas Center and Death By Design**

Event Type:Conference
Early registration ends on Nov 30, 2017.
Regular registration starts on Dec 01, 2017 and ends on Dec 31, 2017.
Late registration starts on Jan 01, 2018.
(GMT-05:00) Eastern Time (US & Canada)


Registration Fees
Fee TypeEarlyRegularLate
 Hospice Provider Registration Rate
Member Fee: $250.00$250.00$250.00
Non-Member Fee: $315.00$315.00$315.00
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