Businesses everywhere continue to invest in beautiful websites, blogs, and social platforms. Sadly, the design of these assets without strategic marketing in mind from the outset, most often means that prospective audiences don't see them. Websites are literarily lost in space among the nearly 2 billion other websites in existence.
This July 9 online training approaches social marketing through the lens of:
- An effective Social Foundation
- Content Strategies
- The Sales Funnel
Different tactics are required for each component. Tools may range from software that finds qualified prospects to the creation of content that attracts clients to social media devices that manage time and effort.
How does this apply to my consulting practice?
The forces of change have drawn a new landscape for the profession of Management Consultants. Business is saturated by media like never before in history and consultants need updated strategies to serve existing clients and find prospects in an evolving business climate.
Strategic initiatives require tactics other than simply posting, liking, or sharing content. Engagement must provide results and consultants need higher-level game plans to:
- Distinguish your brand and remain competitive
- Analyze what others are doing in similar spaces
- Reach prospective clients using a combination of online and offline techniques
- Launch irresistible content developed with marketing in mind from the beginning
How does this apply to my clients?
The most important reason for learning more about social enterprise is that it's here to stay. Your clients expect you to be informed because it can affect all components of their business operations. In addition, social enterprise now appears on Board Agendas in the C-Suite.
- Clarification of a Social Foundation
- 19 Content Strategies and how to determine the which are applicable to you/your client(s)
- Introduction to the Sales Funnel
Date: July 9, 2019
Time: 11:00 AM - 12:00 PM (MT)
CPD: 1 point
Cost: members - $15
non-members - $35
About Sharon MacLean:
Magazine Publishing, Social Marketing, and Entrepreneurship are the threads that weave through Sharon MacLean's career. They reflect her professional life driven largely by purpose and relationships —most recently through her company, WorldGate Media, the Board of Directors for TechInvest Alberta, a Board Advisor for RoadShowz, Inc./StreetSceenz, Inc., and as a Board member for GroYourBiz.
Sharon co-started and published Edmontonians magazine for 21 years where a reputation for community engagement and networking flourished. Her world re-fuelled in 2008 as an early adopter of social media before selling the magazine in 2010 and launching an investor start-up in wellness with an international team in digital enterprise. She now consults CEOs and business owners who want to apply social selling/marketing strategies to grow their business.