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Event Description
Improving Member Communications With Message-driven, Templated Materials and Techniques
Brandon Zelasko, Principal, SE2
While messaging is key to both marketing and strategic communications, many associations and other organizations struggle with developing the right messaging and applying it to their objectives. A better understanding of how to create the appropriate messages and put them to work can help achieve both organization and member goals.
In this presentation, you will learn how to develop and use message-driven templates to improve marketing communications across all vehicles (email, social media, brochures, newsletters) with all your audiences. You’ll see how other organizations like yours have used templated materials to advance their missions and increase membership engagement.
PEAK Luncheon Details
When: Thursday, August 4, 2016
11:00 AM: Luncheon Registration and Networking
11:30 AM: Lunch
12:15 PM: Program
Where: Renaissance Denver Stapleton Hotel, 3801 Quebec Street, Denver, CO (Get A Map)
CAE Credit: 1 hour
Event Type:Education Early registration ends on Jul 04, 2016. Regular registration starts on Jul 05, 2016 and ends on Aug 03, 2016. Late registration starts on Aug 04, 2016.
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Registration Fees
| Fee Type | Early | Regular | Late |
| Full Registration | | Member Fee: | $39.00 | $39.00 | $49.00 | | Non-Member Fee: | $59.00 | $59.00 | $69.00 |
| 2016 Luncheon Subscribers | | Member Fee: | $0.00 | $0.00 | $0.00 | | Non-Member Fee: | $59.00 | $59.00 | $59.00 |
| Guest Non-Member | | Member Fee: | $59.00 | $59.00 | $69.00 | | Non-Member Fee: | $59.00 | $59.00 | $69.00 |
| Students | | Member Fee: | $20.00 | $20.00 | $20.00 | | Non-Member Fee: | $20.00 | $20.00 | $20.00 |
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