“The Telling of Selling” at Blithewold Gardens

Oct 13, 2017 09:00am -
Oct 13, 2017 03:30pm
Bristol, RI

Event Description

Region I Regional Meeting | Boston, MA
“The Telling of Selling” at Blithewold Gardens​
Friday, October 13 | 9:00AM - 3:30PM

Join Region I GWA members and see Blithewold Gardens, develop a better marketing plan for yourself, your business or horticulture at large. Discover other gardens in beautiful Rhode Island this fall.

8:30AM Early Morning Photo Shoot
9:00AM Register/Networking
9:30AM Angela Treadwell-Palmer, “New Solutions in Marketing”
Learn how marketing has changed. Talking about how beautiful a plant is, how pretty the flowers are or how this new plant will make your neighbors jealous won’t cut it anymore. Today and tomorrow’s conscious consumers, want to know more. Learn how the language you use about plants can pull them in or turn them off. 
11:00AM C.L. Fornari, “Capturing Attention Through Stories”
How the basics of storytelling can be applied to “selling” a plant, horticulture, or your business. Learn how to craft written or verbal stories to capture your audience’s attention and wallet. Specific examples given to jumpstart your thinking.
12:00PM Q & A and Brainstorming
12:30PM Lunch and Networking
1:00PM Tour of Blithewold Gardens and Greenhouse
with Gail Read, Garden Manager​
2:30PM Optional impromptu “Master Mind Groups”
Meet in small groups with fellow GWA members who share similar goals or work experience. Network and brainstorm, or form virtual support groups for future group benefits.

Additional Tour Opportunities
On your own Thursday, October 12 and Saturday, October 14. Click venue name to learn more.

Registration Deadlines

  • Early Registration: Friday, September 15
  • Regular Registration: Friday, October 6

Cancelation Policy
Cancelation requests received in writing by Friday, September 15 will be subject to a 25% cancelation fee, which will be deducted from the refund. No refunds will be made after Friday, September 15. Substitutions will be permitted with no penalties.

Event Type:Education
Category:Regional Meeting
Early registration ends on Sep 15, 2017.
Regular registration starts on Sep 16, 2017 and ends on Oct 06, 2017.
Late registration starts on Oct 07, 2017.
(GMT-05:00) Eastern Time (US & Canada)


Registration Fees
Fee TypeEarlyRegularLate
Member Fee: $50.00$60.00$60.00
Non-Member Fee: $85.00$95.00$95.00
Member Fee: $50.00$60.00$60.00
Non-Member Fee: $85.00$95.00$95.00