Telling Your Story for Higher Impact
Enhance how you’re getting your story in front of those who matter most to your organization.
Develop ways to support your current fundraising and communications activities.
Improve how you’re gaining third-party credibility and building your reputation.
Topics covered during this session will include:
• Losing the Marketing Communications Fat: How an assessment of your communications can lead to improved planning, execution and results; and impact the long-term health of your organization.
• Making Your Story Compelling: Get those who matter to say “tell me more.” Having a clear story, message and value proposition is essential in telling your story for higher impact.
• Getting in Front of Media: Become that reliable resource media come to count on time and again. From developing a targeted media list, press materials and pitch, to coordinating media placements to fuel your marketing and fundraising efforts, you’ll walk away ready to earn credible media coverage on a consistent basis.
Who should attend:
Organizational leaders, decision makers and communicators who desire a smarter and more impactful way to strategically communicate their story.
About the presenter: Joel Kessel has been helping organizations define and deliver their message for more than 18 years. As a professional communicator and public relations consultant, he helps organizations communicate outside the lines, think differently about their organization, and challenge their perceptions about how they communicate their story to those who matter.
Fees: OANO Members - $40, Nonmembers - $55
Bring a guest and save $5 on their registration!
Price includes course materials and lunch.
Schedule: 9:00 - 11:00, presentation
11:00 - 11:30, networking lunch
11:30 - 12:30, remainder of presentation