The largest and wealthiest buyer’s group in the country is made up of Baby Boomers. Understand what motivates this mature demographic and make your business boom with an Senior Real Estate Specialist designation. SRES® Designation Course Learning Objectives: •Learn distinguishing characteristics and trends of the 50+ market so that you can discern them in your own market area. •Evaluate your market area attractiveness to the 50+ market. •Master the vocabulary of the range of housing options for the 50+ market. •Learn the application of federal laws for Housing for Older Persons Act (HOPA). •Develop business building outreach methods for communicating and gaining 50+ market share. •Adapt methods for counseling the 50+ buyer and sellers. •Stay focused on the transaction and avoid inappropriate involvement in family matters. •Develop sensitivities to 50+ issues and priorities when counseling buyers and sellers, showing properties, and managing transactions. •Develop services that win and sustain client and customer relationships and position you as a trusted real estate advisor. •Assemble a team of experts to help you serve 50+ clients and customers. •Learn about the uses, benefits, procedures, and issues involved in reverse mortgages. •Learn about uses of pensions, 401k accounts, and IRAs in real estate transactions. •Gain an understanding of how Medicare, Medicaid, and Social Security impact 50+ real estate decisions. •Recognize mortgage finance and loan schemes and scams that victimize 50+ borrowers. •Identify key life stages, viewpoints, and transitions in relation to housing choices. •Recognize how a home can be adapted for safety, comfort, and aging in place. •Help clients integrate disposition of real property into estate plans. Three (3) requirements must be met to attain and use the SRES® designation: 1.Successful completion of the two-day SRES® designation course, including an 80% passing grade on the exam. 2.Active membership in the National Association of REALTORS®. 3.Active membership in the SRES® Council. (New designees receive one-year membership in the Seniors Real Estate Council® FREE. Annual dues are $99 each year thereafter.)
