Crisis Communications for Libraries Webinar
Monday, April 20, 2020
10:00 am - 11:30 am EST

A crisis is any situation that threatens the integrity or reputation of your organization. This could include funding reductions, safety or security events or health issues at your library. In this webinar you will learn how to create a Crisis Communications Plan so you can be prepared and know how you will communicate in the event of a crisis. This includes who will communicate, what they will say, what audiences need to hear the message, and how you will reach them. We will also discuss the distinction between a Crisis Communications Plan and a Crisis Response Plan.

You will learn:

• Components of a Crisis Communications Plan
• Who should be on your Crisis Communications Team
• Difference between a Crisis Communications Plan and a Crisis Response Plan
• Steps to take during a crisis.

Presenter:

Founder and CEO Cordelia Anderson is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included the Library for the University of North Carolina at Charlotte, the innovative design firm Margaret Sullivan Studio in New York and the Fort Worth Public Library.

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.