Tuesday, February 16, 2021

10:00 am - 11:30 am EST

Best Practices for Marketing Virtual or Socially Distant Programs

Now that you have created an engaging virtual or socially distant program that meets your customers’ wants and needs, what are some best practices that you can use to increase awareness, participation and engagement? Whether your program is live or recorded, there are some simple steps that you can take to help your customers find, access and participate in programs. We’ll discuss concepts such as the “hub and spoke” model for digital marketing, “outside the box” program ideas for the post-COVID-19 era, how to encourage word-of-mouth marketing and how to continue to derive value from your program even after it is over. Join us for a roundup of best practices and share some ideas of your own.

Presenter: Cordelia Anderson

Founder and CEO Cordelia Anderson is a seasoned marketing and communications executive with 20+ years of experience. She is based in Charlotte, NC but has clients around the US and is nationally recognized for her innovative, strategic and results-driven marketing and communications programs. Clients have included the Library for the University of North Carolina at Charlotte, the innovative design firm Margaret Sullivan Studio in New York and the Fort Worth Public Library.

Cordelia is Accredited in Public Relations from the Public Relations Society of America, which indicates advanced mastery of the knowledge, skills and abilities to practice public relations. She uses this approach to help her clients solve complex marketing and communications challenges so that they can tell their stories and reach their goals.