Five Ways to Write Great Chat to Customers Plus a Plan for Measuring Chat Quality
Thursday, January 30 (2:00-3:00pm ET)
Presented by: Leslie O’Flahavan, E-Write, LLC.
Customers love using live chat for service. It's immediate. The chat agent can look things up or take control of the customer’s browser. Chat allows for the back-and-forth of a phone call without the tedious IVR or hold time. But for companies, chat can be a challenge. Writing great chat is a lot harder than it looks. You need the right people with the right writing skills – people who can think on their feet and compose a clear sentence, even if they’re chatting with more than one customer at a time. In this webinar, you’ll review real chat transcripts to learn what works and what doesn’t when chatting with customers.
You will learn:
- The five bedrock writing skills chat agents must have to write great chat to customers
- Which writing mistakes harm chat quality the most
- How to help chat agents write well in difficult situations or with difficult customers
You will receive:
- A chat quality monitoring form you can adapt for your own company and team
Want to get started on chat? Download “Using Chat for Customer Service,” an interview with Leslie O’Flahavan and UBank’s Kirby Mears in SOCAP Australia’s Consumer Directions magazine.