**This is an encore presentation of popular content from the SOCAP 2019 Re-Imagine Conference!

Are you trapped in an exhausting cycle of trying to demonstrate the value of customer service? Effectively telling your customer service story at scale requires service leaders to understand the science of storytelling. Beyond just visualizing data, mastering these steps will help you get people to open their hearts and tell you what it’s really like to be your customer. More importantly, it will help you package this information in ways that move your teams to action—and commitment.

In this session, you’ll learn the science of stories that stick in our memory and move us emotionally. We’ll show practical examples of powerful techniques used everywhere from the New York Times’ Bestseller List to your favorite Netflix series to consistently win your internal audience.

Takeaways: 

• The definition of storytelling vs. journalism (according to Academy Award-winning screenwriter Aaron Sorkin) and why it’s critical for you to understand it.
• Why Titanic is not just a story about a ship that sinks. 
• Story curation tools you’ll use to automate storytelling every day in your company.