Using Conversational Commerce to Drive Growth

TUE FEB 22, 2022 | 2pm-3pm ET | WEST REGION ROUNDTABLE

Since Uber’s Chris Messina first coined the term Conversational Commerce in 2015, consumers’ preference for engaging with retailers & brands via digital messaging has grown exponentially. Today, 75% of consumers are more likely to spend more with brands they can message directly instead of having to call. Consumers want direct access to retailers and brand companies for recommendations, inquiries, order placement and customer support. Join our roundtable discussion as we hear from Google and 1440 about designing personalized conversational experiences to build long-lasting loyalty and increase conversion, sales and customer satisfaction. Walk away with a clear understanding of emerging technologies making Conversational Commerce a reality, hear clear & compelling examples of trailblazing organizations effectively utilizing Conversational Commerce as part of their comprehensive brand strategy and learn about available resources & tools to start the initiative within your own organization. Members FREE! | Non-Members $25