Hotel & Travel

For Exhibitors




What you will learn:

  • Business impacting regulations and challenges that will affect your business, including ELDs
  • Attracting and retaining drivers
  • Managing growth
  • Maximizing fleet utilization



What you will learn:

  • Effective strategies to manage your cash flow
  • Securing the best financing options
  • Methods of saving time and money



What you will learn:

  • Pricing optimization techniques
  • How to integrate your marketing channels
  • Reaching new customers/markets
  • Maximizing current customer base


Small Fleet Operator

What you will learn:

  • Pricing strategies
  • Insurance requirements
    • Up-to-date compliance information
    • Filing for tire and fuel tax refunds
  • Maintaining your equipment

Education Topics as of 1.4.2016; Tentative and subject to change

Monday, February 1st

9:30 AM – 4:30 PM

UMA Maintenance Interchange | RoomC301 |Kevin Whitworth, Whitworth Bus Sales, Inc.
This session, which is closed to vendors, is the only place where motorcoach owners, operators and maintenance professionals can participate in an open discussion about common maintenance issues.


8:30 AM - 11:00 AM

UMA EXPO Opening with Keynote Ambassador Andrew Young, Legislative & Regulatory Update, and UMA Active Member Meeting | Georgia Ballroom
Start EXPO with an engaging keynote speaker, Ambassador Andrew Young. Then attendees will be brought up to speed on key federal legislative and regulatory intiatives during the Legislative & Regulatory Update. This will be followed by UMA's annual membership meeting where you can hear updates from the leaders of your association.


11:15 AM – 12:15 PM

Operations: Creative Ways to Attract and Retain Drivers|Room C108/C109
Learn new and unique ways operators are attracting top talent – and how they keep them when business is slow.


Finance: Cash Flow Management | Room C110
A business that’s presently improving is in the perfect phase for installing a sound cash flow management program. Learn strategies to manage your cash to ensure that you have available revenue to cover expenses during slow months.


Marketing: Being the Highest Priced Player in Your Market | Room C105/C106
Don’t allow your competition to dictate your pricing. Sell your service for the right price and earn what you deserve. This session will review the hidden costs of doing business and highlight the importance of considering them when you determine rates and price points.


Small Fleet Operator: Session 1 | Room C107
This session was created specifically for small fleet operators. This is a three part session. In the first part the following will be discussed:


BIG IDEAS - SMALL FLEET – The fundamentals of meeting customer expectations are always relevant and small fleet operators have many advantages in the marketplace. This course will review ways to position your company in your marketplace to be the “go-to” motorcoach resource. (Marketing)

Business 101 – Small fleet operators often find themselves in big trouble by not anticipating the harsh realities of owning a small business in today’s societies. This fast-paced course briefly illustrates the foundation of long-term success by building an essential team, and perhaps more importantly peace of mind. (Management)

Subcontracting, Farm-Outs, and the New Leasing Requirement – A final rule by the Federal Motor Carrier Safety Administration fundamentally changes the way other bus and motorcoach operators engage each other to supplement their service. This course will highlight the changes, new responsibilities, and possible solutions. (Management)        


2:00 PM – 3:00 PM

Operations: Electronic Logging Devices (ELDs) - What Now? | Room C108/109
FMCSA plans to issue a final ELD rule by the fall. This is Part II of a standing room-only session held in New Orleans. Learn the technical and performance requirements FMCSA has mandated and how these devices, as well as smart business applications.


Finance: Spade Business Management - Part 1: Financial Trends | Room C110

In reviewing the financial trends, Spader Business Management has observed that this year operators are trending upward from a net income perspective; however a big factor to that upward swing is the reduced cost of fuel. While fuel and oil have dropped as a percentage of AI$ Average, most other expenses are on the rise. Learn and discuss the importance of continued control over all expenses so your operation is prepared and in good standing when fuel prices rise again.


Marketing: Integrating Online Marketing - Email, Website, Social Media, etc.- With More Traditional Offline Marketing - Print Advertising, Broadcast/Cable, Direct Mail, etc. | Room C105/106
This session will impart multiple strategies for determining how to handle each marketing channel, highlighting that tactics and costs can vary significantly between channels. You’ll learn methods to help you make sure that tactics in each marketing channel work together and support each other.


Small Fleet Operator: Session 2 | Room C107

This session was created specifically for small fleet operators. This is a three part session. In the second part the following will be discussed:

Cash is King – Always has been, and always will be. This short course highlights the fundamentals of having “cash-on-hand” and adequate reserves for a business that is often cyclical. From managing receivables to paying bills on time, these well-tested fundamentals continue to serve as guiding principles. (Finance)

The Fundamentals of Regulatory Compliance – Safety and regulatory compliance must be cohesive with every motion of the company. Checks and crosschecks are fundamental to safety and preventing breakdowns in management. Maintaining low “Safety Management Scores” and a “Satisfactory” USDOT rating are essential to consumer confidence, financial institutions, and insurers. (Regulations)

IRP, IFTA, UCR, and URS - Small fleet operators have some important decisions to make when renewing their tags in 2016. The new IRP rules add to the programs designed to improve interstate commerce. These four plans are often confused. This short session covers the fundamentals of each program and their compliance requirements. (Regulatory)


3:15 PM – 4:15 PM


Operations: The Next Generation - How Are the Millennials Looking at This Industry | Room C108/C109

What do young professionals in the motorcoach industry see are the industry’s future challenges and growth opportunities? What do they plan to do differently than previous generations? This session will discuss the next generation’s issues, challenges, and accomplishments in their transition in to their family’s business.


Finance: Spade Business Management - Part 2: Managing Growth & Plateaus | Room C110

Learn how to identify what Plateau your company is in and how to manage your growth profitably through good Plateau Management.


Marketing: Reaching New Customers; Tapping into Emerging Markets | Room C105/C106
What are other companies doing, right now, to expand their customer base? It’s time to seriously think about attracting new customers while you have cash available to spend on marketing. You’ll also learn how to capitalize on emerging markets that will include faith-based, group tours, cruise, international and more.


Small Fleet Operator: Session 3 |Room C107

This session was created specifically for small fleet operators. This is a three part session. In the third part the following will be discussed:

Equipment Maintenance for Small Fleet Operators - Breakdowns and out-of-service orders are particularly punitive for small fleet operators; harming reputation and operating reserves. This session covers fundamental methods to avoid the effects of mechanical defects or failures. (Management)

Managing a Breakdown – Breakdowns are costly and can damage to your reputation and cash reserves. Despite best efforts to prevent roadside failures, unanticipated delays can happen. This session utilizes the fundamentals of a response to a serious crash to minimize the impact. (Management)

Americans with Disabilities Act Compliance – Small fleet operators have unique compliance responsibilities when it comes to ADA. Lift? No lift? Reports and preparing for an “ADA audit” are all important components to meeting regulatory responsibilities. (Regulations)           


Tuesday, February 2nd  
Continental breakfast will be served prior to these sessions

8:45 AM – 9:45 AM


Operations: Maximizing Equipment Utilization | Room C108/C109
Shooting for 100% utilization has become the goal, but is it really the best approach? What is the true optimal utilization rate for your company and how do you achieve it? In this session, you’ll hear how different operators approach equipment utilization to ensure that they are maximizing profitability.

Finance: When and How to Make the Best Equipment Decisions and How to Get the Best Finance Rates | Room C110

Tom Ready from Ready Bus Line and Randy Angel from C & H Bus Sales will guide you through new and creative bus purchase decisions. Should you lease, purchase or hold? What is the best finance terms to fit your business plan?

Marketing: Leveraging Current Customer Base | Room C105/C106

Every Single person on the bus represents a potential, future customer. Everyone on board has connections to other profitable leads. What are companies doing to maximize their "install base." All of this culminates into one important question: how do we make salesmen out of our drviers?


10:15 - 11:15 AM


Improving Public Transportation Safety: A Retrofit Seat Belt Design for Inter-City Buses UMA Demo Area| University of Massachusetts at Amherst.


10:15 - 11:15 AM


How Tracking Technology Can Make Your Business More Efficient | UMA Session Area | Todd Ewing, FleetMatics

Discuss the top fleet management challenges and associated business implications. Lean how GPS tracking can be applied to help solve some of these challenges.

Presented by FleetMatics


11:30 AM -12:30 PM


Like New, Re-energized, Reman or As Is; What’s what when purchasing preowned | UMA Session Area| Mitch Guralnick, Motorcoach Industries

This session is for operators who are just starting out in businesses and want to learn what to look for when purchasing a pre-owned coach, as well as for seasoned pros looking for a refresher course.  Topics will include blue-book values, the inspection process and factors that determine a coach’s pre-owned category.  Bodywork, paint, electrical, engines, tires and interior options will also be discussed. Mitch will also share his insight into when it makes sense to own or lease and when to move into a new coach model.

Presented by Motor Coach Industries


11:30 AM -12:30 PM


Reduce Downtime and Save Money with the Use of Nickel Carbon Capacitors | UMA Demo Area| James O. Burke, Kold-Ban International, Ltd.

Nickel Carbon Capacitors are proving to be more reliable, longer lasting and less costly for the use of engine starting. Learn the basics of the technology and how it could be applied to your operation in this session.

Presented by Kold-Ban International, Ltd.


12:45 - 1:45 PM


Passenger Safety & Defensible Use of Force | UMA Session Area| Dennis Shinault, Protective Insurance Company, Jesus Vilahermosa,Jr., Crisis Reality Training, Inc.

The motorcoach industry has been receiving negative press in relation to motor vehicle accidents and passenger related violence.  Furthermore, there is the perception of increased public shootings and violent crimes that may be impacting ridership.  It’s important for operators to understand what steps they need to take to not only assure passenger safety, but give their drivers the tools and training necessary to ensure a safe trip.

Presented by Protective Insurance Company


12:45 - 1:45 PM


Heavy Duty Diesel Vehicle Regulation Training for Entering California | UMA Demo Area|

This session will help you understand California’s Truck and Bus Regulation, Tractor-Trailer GHG Regulation, and other diesel regulations that apply to heavy-duty vehicles entering California.

Presented by UC Davis Extension on behalf of the California Air Resources Board


2:00 - 3:00 PM


Managing Large Claims In a Volatile Legal Environment | UMA Session Area| Paul R. Berne, Lancer Insurance Company and Bob Crescenzo, Lancer Insurance Company

This session will identify industry trends and patterns for operators to understand and help them develop strategies to improve procedures and internal training to avoid critical, and potentially crippling, mistakes company managers and their drivers make following an accident or incident.

Presented by Lancer Insurance Company


2:00 - 3:00 PM


Vehicle and Driver Certification’s – improve your margins - save fuel, save money, and gain market-share! | UMA Demo Area| David Kestenbaum, University of Vermont’s Certification for Sustainable Transportation


Participants will learn about programs that are helping operators across the country reduce vehicle wear and tear, save fuel and promote their services. The session will be interactive and audience members will hear from both the Director of the University of Vermont's Certification for Sustainable Transportation (CST) program and UMA operators currently working with the CST and seeing benefits from these program’s.   Dave Kestenbaum, the Director of the Certification for Sustainable Transportation will further introduce the eRating vehicle certification and two driver training programs that help reduce or eliminate unnecessary idling and promote safer, more fuel-efficient driving practices. Attendees will leave the session knowing how they can work directly with the CST and about techniques used successfully by the CST which they can bring back to their operations and implement on their own. 

Presented by University of Vermont’s Certification for Sustainable Transportation


3:15 - 4:15 PM


Passenger & Driver Safety – Technology & the Motorcoach Experience| UMA Session Area| Adam Hall, REI

With many of the changes in technology, it’s important to keep up on the latest trends to accommodate your customers and increase ridership. This presentation explains how to use technology to promote a safe motor coach experience for passengers and drivers. As technology changes, it becomes a necessity to have cutting edge solutions in order to provide the best all-around experience for customers.

Presented by REI


3:15 - 4:15 PM


DOT Audit Survival  | UMA Demo Area|

Learn about how to pass a DOT Audit, FMCSA record retention and recordkeeping requirements. Walk away with a solid foundation and some best practices to implement in your business.

Presented by Reston Limousine


Wednesday, February 3rd  

9:15 - 10:15 AM

E-logs &ELDs Workshop| UMA Session Area| Brad Georgal, J.J. Keller & Associates, Inc.

With many of the changes in technology, it’s important to keep up on the latest trends to accommodate your customers and increase ridership. This presentation explains how to use technology to promote a safe motor coach experience for passengers and drivers. As technology changes, it becomes a necessity to have cutting edge solutions in order to provide the best all-around experience for customers.

Presented by J.J. Keller & Associates, Inc.


9:15 - 10:15 AM

CVSA Inspection Demonstration | UMA Demo Area

This Session will feature inspectors demonstrating the Commercial Vehicle Safety Alliance, Level V, North American Standard Inspection for attendees. This demonstration will allow those who are unfamiliar with the procedures and depth of the inspections to get a firsthand look.


10:30 – 11:30 AM

 The Cover Story - How to Use Vehicle Branding to Help Build Your Business | UMA Session Area|

A discussion on how vehicle branding can help build your bottom line. Including a special presentation by the Traffic Audit Bureau (TAB).

Presented by Turbo Images


Featured Speakers

Ambassador Andrew Young The renowned ambassador to the United Nations, former mayor of Atlanta, Georgia Congressman, pastor, educator and Civil Rights leader is the recipient of both the Presidential Medal of Freedom and the National Association for the Advancement of Colored People's Spingarn Medal.

David Kestenbaum – David Kestenbaum is the director of the Certification for Sustainable Transportation and was a lead researcher for the Green Coach Certification Pilot Program, which was the CST’s precursor. He helped to design, develop and operationalize the CST and its many components, and is in charge of leading its day-to-day operations.

Kevin Whitworth – Kevin Whitworth is the president and CEO of Whitworth Bus Sales Inc., which is located in Miamisburg, Ohio near Dayton. This is his 44th year with the company, which is an exclusive distributor for ElDorado/National. Kevin also was a motorcoach operator from 1983 to 2000. He graduated from Muskingum University with a dual degree in business and geology. Kevin helped to create UMA’s Maintenance Interchange in 1999 and still moderates this session to this day. The Maintenance Interchange will be in its 17th year at EXPO in New Orleans.

Spader Business Management – Headquartered in Sioux Falls, SD, Spader Business Management has spent more than 20 years educating businesses how to save time and money, how to develop a strong culture and high performing staff, how to obtain and retain more customers, and how to see and adjust ahead of the marketplace. Spader Business Management is the facilitator for UMA-endorsed motorcoach industry “20-Groups”, a peer experience that reveals the secret to improved business performance and profitability. When it comes to information experience, advice and best practices, 20 heads are better than one. Thousands of people have applied what they have learned in Spader workshops to make and execute plans for efficient, productive and financially stable operations.