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WSAE Membership Roadshow

Feb 28, 2018 02:00pm -
Mar 01, 2018 11:30am

Event Description


Focus on membership with Lowell Aplebaum, CAE, CEO and Strategy Catalyst of Vista Cova. Build stronger connections with Networking Evolution in Milwaukee and debunk membership beliefs with Membership Myth Busters in Madison the following morning. Can’t make it both days? One-day registration is available – just choose your preferred date/location during the registration process. Read on for more information about each day. 


Networking Evolution: Building Stronger Relationships

Our associations may produce the highest quality programs, products and services, but what makes us different from any retail store is the community of colleagues any member can find.  What we call networking is the cement that holds together the bricks of our non-dues revenue lines of value.  Yet, for all associations tout as being the ‘professional home’ for their industry, this most often means putting volunteers and members alike in a room with wine and cheese with the instruction to ‘meet each other'. Associations can do better.

Together we will explore how to deepen Board Member connections.  How to create micro-brain trusts for volunteers, members, and industry stakeholders.  How to create personal conversation starters for 5 or 5,000.  We will learn about these approaches, we will try them, and we will analyze/evaluate them.

We all want to see a deeper loyalty to our organizations from our volunteers and our members - that starts with setting in place a dynamic of belonging and connection.  This session will give you those first steps, providing you with new perspectives on how to create a networking evolution.

Our schedule will also allow time for facilitated group discussion on several hot topics.

1:45-2:00pm        Registration
2:00-2:30pm        Solutions Network Snack Break 
2:30-4:30pm        Educational Program
4:30-5:30pm        Reception

The Westin Milwaukee
550 N Van Buren St
Milwaukee, WI, 53202


Membership Myth Busters

In this session, we will tackle association membership assumptions that may have worked in the past but won’t be the drivers of a thriving tomorrow. We will debunk the beliefs and processes that have our organizations running the same way because that’s the way they’ve always run.

Our schedule will also allow time for facilitated group discussion on several hot topics.

8:30-8:45am      Registration
8:45-9:30am      Solutions Network Breakfast 
9:30-11:30am    Educational Program

Best Western PLUS InnTowner Madison
2424 University Ave
Madison, WI, 53726



Lowell Aplebaum, CAE, is the CEO and Strategy Catalyst of Vista Cova – a company that partners with organizations on strategic visioning and planning, creating stronger stakeholder connections, and reimagining value and engagement. Lowell frequently provides dynamic sessions to organizations – conducting deep-dive interviews and getting members and volunteers involved through experiential learning approaches. He currently serves as the Chair-Elect for the overseeing commission for the Certified Association Executive certification, and Chaired ASAE’s Task Force on CEO Pathways. He is the creator of a master-level learning series called Through the CEO Lens and Association Charrette – a co-creation retreat experience.  His work on global efforts for associations has included experience across five continents, hundreds of volunteer groups, and all 50 states in the U.S.


2 Credits available per session

Event Type:Education
Category:Educational Seminar
Early registration ends on Dec 19, 2017.
Regular registration starts on Dec 20, 2017 and ends on Feb 17, 2018.
Late registration starts on Feb 18, 2018.
(GMT-06:00) Central Time (US & Canada)


Registration Fees
Fee TypeEarlyRegularLate
 FULL Roadshow - Feb 28 & Mar 1
Member Fee: $175.00$175.00$180.00
Non-Member Fee: $250.00$250.00$260.00
 Madison Registration - Mar 1
Member Fee: $95.00$95.00$100.00
Non-Member Fee: $150.00$150.00$160.00
 Milwaukee Registration - Feb 28
Member Fee: $95.00$95.00$100.00
Non-Member Fee: $150.00$150.00$160.00