AMERICA OUTDOORS ASSOCIATION

Growing, Protecting and Supporting America's Outfitting Businesses

2017 Marketing & Management Conference

Dec 04, 2017 08:00am -
Dec 07, 2017 06:15pm
(GMT-8)
Reno, NV

Event Description

Monday, December 4
                                                                                            

New Member/First time Attendee Meeting     
        
4:00-4:45 pm
 
Registration
 
3:00-7:00 pm
 
Welcome Reception 
 
5:00-7:00 pm 
 

   
                                            

 

 


 


Tuesday, December 5    
                                                                              

Registration
 
7:30 am-8:00 pm
 

Key Note /Opening Session             
Bridgett Brennan
Why She Buys  

 

8:15-9:30 am      
 
Concurrent Session: Marketing               
Bridgett Brennan
Four Motivators-Framework to Your Sales and Service  

 
10:00-11:30 am 
 
Concurrent Session: CEO/Owner                       
Pat Tabor
I​ntelligent Pricing of Your Business

 
10:00-11:30 am
 
Idea Exchange: Risk Management                       
Leah Corrigan
Putting Risk Management Fundamentals into Practice

 
10:00-11:30 am
 
AOA Annual Lunch
President, ED Update, Other VIP - State of the Association 

 
11:45 am-1:15 pm 
 
Concurrent Session: Manager                               
Ryan Winters & Peter Middleton
​There Must be Some Kind of Way Out of Here: A Rock & Roll
Take on Risk Management for Outfitters & Guides

 
1:30-3:00 pm
 
Concurrent Session: Risk Management                            
Leah Corrigan & Nadia Kimmel
The Evolving Legal Landscape of Medical Treatment in the
Backcountry: Anaphylaxis and Epinephrine, and AED’s   

 
1:30-3:00 pm
 
Idea Exchange: CEO/Owner/Manager                              
Pat Tabor
It’s Lonely at the Top   
            
 1:30-3:00 pm
 
Concurrent Session: Social Media                                  
Klint Rudolph
The Path to Better Measurement    

 
1:30-3:00 pm  
 
Concurrent Session: Government Affairs                              
David Brown
I Didn't Know That : Regulation Trends & Changes that Impact Your Bottom Line

 
3:15-4:00 pm
Roundtable Discussion                                                     
Professional Women's Group 

 
3:15-4:15 pm
 
Concurrent Session
How the Forest Service’s New Priorities Will Impact Outfitters
4:00-4:30 pm

Roundtable Discussion
Jon Simon
NPS Concessions

4:30-5:30pm

Exhibit Show Reception     
                                                                
                                          
3:00-8:00 pm
 

          

 

 


 

 

 

 

 

         

                               
 

                                                                        


 

 

                      

 

 

                                                  

 

                                           

 

      

                                                                                    

 

 

 

 




 

Wednesday, December 6
 
 
Registration  

7:45 am-6:00 pm


General Session                                                               
J​ason Bornfriend
How to Build Great Websites      

 
8:15-9:30 am
 
Exhibit Hall Open                      
                   
9:30 am-6:00 pm
 
Micro Session: Marketing                                              
Jason Bornfriend
How to Market Your Website    

 
10:00-11:00 am
 
Micro Session: Risk Management                                
Drew Leemon
What Could Go Wrong?  Analyzing Emergency and Crisis
Management after a Critical Incident  
                                                  
 10:00-11:00 am
 
Concurrent Session: Manager                                                
Ryan Winters & Peter Middleton
​There's Got to be Some Kind of Way Out of Here: A Rock & Roll
Take on Risk Management for Outfitters & Guides

 
10:00-11:30 am
 
Concurrent Session: Marketing                                     
Stuart Ellis Meyers
Unstoppable Service-Meeting Customer Expectations

 
10:00-11:30 am
 
Exhibitor Lunch    
Fishbowl Conversations (see Program Guide)
                                              
11:00 am-1:00 pm
 
Micro Session: CEO/Manager                                        
Fred Lochner
Seeking Hidden Treasures: Building Dreams Into Opportunities

 
 1:15-2:15 pm
 
Micro Session: Risk Management                                 
Drew Leemon
Lesson Learned from the NOLS Risk Management Incident Data
System

 
1:15-2:15 pm
 
Concurrent Session: CEO/Manager                              
John Burton 
DiSC Management Profile Introduction (additional fee required)  
 
1:15-2:15 pm
 
Concurrent Session: Risk Management                       
David Gevertz
Everything You Should Know About Sexual Harassment in the
Outdoor  Industry

 
3:15-4:15 pm
 
Regional Meetings Eastern      
                 
 3:15-4:15 pm ​
 
Regional Meetings Western  
                    
 3:15-4:15 pm
 
Exhibit Snack Break  
Product Theaters (see Program Guide) 
                               
3:00-6:00 pm
 
Bowling Party   
               
7:00-10:00 pm
 

                                                                                                                                                                                                   

Thursday, December 7    

         

Registration
 
9:00 am-6:15 pm
 
Exhibit Hall Open     
 
9:30 am-2:00 pm
 
Round Table Discussions                                         
White Water Rafting Overnight Trips, Lodging, Aerial Adventures,
Equine, Paddle Sports, White Water Rafting Day Trips

 
9:30-11:00 am
 
Exhibitor Lunch 
             
                              
11:00 am-2:00 pm
 
General Session                                                                
Spencer Penhart
Science of High Performance      
 
1:00-2:00 pm
Idea Exchange: Social Media/Marketing                                      
Klint Rudolph
Social Media for the Advanced User  
 
2:15-3:45 pm
 
Idea Exchange: Risk Management           
Julie Munger
Professional Guides: An Asset to Risk Management
     
2:15-3:45 pm
 
Concurrent Session Technology                                                
Scott Teuber
Business Apps & Technology
 
2:15-3:45 pm 
 
Key Note /Closing Session                                                          
Lonnie Bedwell
Explore Your Vision
 
4:00-5:15 pm
 
Farewell Reception    
                                         
5:15-6:15 pm
 

                                                                                                    


Event Type:Education
Category:Annual Membership Meeting
Early registration ends on Nov 09, 2017.
Regular registration starts on Nov 10, 2017 and ends on Nov 15, 2017.
Late registration starts on Nov 16, 2017.
(GMT-08:00) Pacific Time (US & Canada), Tijuana