Online-Technologies have altered the framework within which media & entertainment companies operate today. Not only does it provide more flexibility to confer content to users but also it enables the tailoring and targeting of content to the specific needs of users. As users are increasingly less willing to pay for entertainment content, as an additional layer, big data analytics provides media companies with new means of data monetization to close the revenue gap. All of these developments come in different shapes and sizes. However, they raise considerable data privacy concerns. Moreover, they also raise societal concerns: After all, purely individualized content provision – in contrast to traditional mass communication – may also endanger freedom of information as a foundational human right. In the Webinar, Dirk Spacek will provide an overview on personalization models in the entertainment sector, analyze the impact of data privacy statutes (under the European GDPR as well as under the Swiss Federal Act on Data Protection) and discuss societal concerns raised by such new forms of entertainment.