Mar 12, 2018 08:00am -
Mar 15, 2018 02:00pm

Event Type: Education or Training Workshop
Category: Workshop

Speaker Information


Jim Laiche (Blacksburg, Chesapeake) received his BS in Horticulture and Master’s degree in Landscape Architecture from Louisiana State University.  He has worked professionally as a landscape architect and design-build contractor prior to working with The Toro Company.  Jim has been a Regional Sales Manager, Golf Sales Manager and is now the Water Conservation Business Manager with emphasis on central control equipment.  Jim has taught hundreds of irrigation workshops at various national universities including LSU, UGA, Mississippi State University, Penn State and Virginia Tech. He has worked with many large institutions on reducing their irrigation water use, including Disney, University of Notre Dame, Central Park, General Mills, the US Capitol, Marriott and Darden Restaurants. He is a licensed landscape architect, and a certified designer with the Irrigation Association. Jim was recently recognized by the American Society of Irrigation Consultants with the Roy Williams Memorial Award for contributions to the irrigation industry.

Chris Keating (Henrico, Loudoun):  a few highlights from Chris' career include:

  • District Sales Manager/Southeast, Toro Irrigation
  • Former GM, Smith Turf & Irrigation
  • Former GM, Virginia Turf & Irrigation
  • 43 year industry experience
  • Past Irrigation Association Board Director
  • Immediate Past Chair, Irrigation Foundation
  • 30 Year Certified Irrigation Designer

Dr. Mike Goatley, Jr. is Professor and Extension Turfgrass Specialist in the Department of Crop and Soil Environmental Sciences of Virginia Tech.  Goatley has B.S. and M.S. degrees from the University of Kentucky and the PhD from Virginia Tech.  Following 15 years on the faculty of Mississippi State University, Goatley returned to Blacksburg where his primary responsibilities are statewide development and implementation of educational outreach programs for all areas of turfgrass management.  Mike has co-authored four books on sports turf management, was elected to the STMA Board of Directors in 2008, and is served as STMA President in 2012—2013.