2017 Shop! ROI Standards:
A Shop! White Paper and quiz
Stores are refreshing, remodeling, and redesigning themselves much faster than before. But what does it take for a store design to be successful? This Shop! White Paper looks at store redesign goals and metrics from three different perspectives: the retailer, the designer, and the fixture manufacturer. The White Paper identifies the trends that are reshaping bricks-and-mortar stores, and it discusses how stores are evolving to deliver interesting, interactive, and memorable customer experiences.
Upon completion of this course, you should be able to:
- Explain how store redesign goals and metrics vary among retailers, designers, and fixture manufacturers.
- Identify five trends that are reshaping bricks-and-mortar stores.
- Describe the advantages of light-emitting diode (LED) lighting compared to more traditional types of lighting in store design.
Credits: Successful completion of this course will provide current Shop! MaRC holders with 0.5 PDU in Research towards their tri-annual recertification.
Course Length: 30 Minutes
Course components: Journal of Shopper Research article, 10-question quiz
Shop! Value Cycle Focus: Phase 1 of the Shop! Value Cycle – Research
MaRC Recertification Credit: 0.5 MaRC – Research PDU